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How Strategy (MSTR) makes money

Strategy (MSTR) made $125M of revenue in the third quarter 2026 (Q3 2026), -3% from a year earlier. Total product licenses and subscription services brought in $72.4M (58%); Product support brought in $37.7M (30%); Other services brought in $15.3M (12%). Of every dollar of revenue, 71¢ was left as gross profit.

Drawing the Sankey…

Strategy revenue by segment, Q3 2026Strategy revenue by segment, Q3 2026Total product licenses and subscr…$72.4MProduct support$37.7MOther services$15.3M
Strategy: revenue by line, Q1 2026 to Q3 2026Strategy: revenue by line, Q1 2026 to Q3 2026Total product license…Product supportOther servicesTotal product licenses and subscription services: $72.4M latest$72.4MProduct support: $37.7M latest$37.7MOther services: $15.3M latest$15.3MQ1 2026Q2 2026Q3 2026
Total product licenses and subscription services went from 52% of revenue in Q1 2026 to 58% in Q3 2026, the largest shift in the mix.
Strategy revenue by quarterStrategy revenue by quarter$111MQ1 2025$114MQ2 2025$129MQ3 2025$123MQ4 2025$124MQ1 2026$122MQ2 2026$125MQ3 2026

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Total product licenses and subscription services$72.4M57.7%+9%+14%
  ↳ Subscription services$68.6M54.7%+9%+49%
  ↳ Product licenses$3.8M3.1%+4%-78%
Product support$37.7M30.0%-6%-26%
Other services$15.3M12.2%-2%+8%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$125M100.0%
Cost of revenue$35.8M28.5%
Gross profit$89.6M71.5%
Operating profit$20.9Bn/m
Income tax$1.4Bn/m
Net earnings$19.5Bn/m
Operating cash flow$4.4M3.5%
Free cash flow$4.0M3.2%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$125M-2%
Q2 2026$122M+7%
Q1 2026$124M+12%
Q4 2025$123M+2%
Q3 2025$129M+11%
Q2 2025$114M+3%
Q1 2025$111M-4%

From Strategy's 10-Q filed Nov 2, 2026 (on EDGAR).

Questions

How does Strategy make money?

Strategy (MSTR) made $125M of revenue in the third quarter 2026 (Q3 2026), -3% from a year earlier. Total product licenses and subscription services brought in $72.4M (58%); Product support brought in $37.7M (30%); Other services brought in $15.3M (12%). Of every dollar of revenue, 71¢ was left as gross profit.

What is Strategy's biggest business?

Total product licenses and subscription services: $72.4M in the third quarter 2026, 58% of revenue, +14% from a year earlier.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.