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How National CineMedia (NCMI) makes money
National CineMedia (NCMI) made $58.4M of revenue in the second quarter 2026 (Q2 2026), +13% from a year earlier. National Advertising Revenue brought in $44.9M (77%); Local Advertising Revenue brought in $9.5M (16%); Founding Member Advertising Revenue From Beverage Concessionaire Agreements brought in $4.0M (7%).
Drawing the Sankey…
Revenue by segment, Q2 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| National Advertising Revenue | $44.9M | 76.9% | +63% | +9% |
| Local Advertising Revenue | $9.5M | 16.3% | +116% | +48% |
| Founding Member Advertising Revenue From Beverage Concessionaire Agreements | $4.0M | 6.8% | +90% | -5% |
Where each dollar of revenue goes
| Line | Q2 2026 | % of revenue |
|---|---|---|
| Revenue | $58.4M | 100.0% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q2 2026 | $58.4M | +13% |
| Q1 2026 | $34.0M | -3% |
| Q1 2026 | $93.2M | +8% |
| Q3 2025 | $63.4M | +2% |
| Q2 2025 | $51.8M | -5% |
| Q1 2025 | $34.9M | -7% |
| Q4 2024 | $86.3M | -5% |
From National CineMedia's 10-Q filed Aug 11, 2026 (on EDGAR).
Questions
How does National CineMedia make money?
National CineMedia (NCMI) made $58.4M of revenue in the second quarter 2026 (Q2 2026), +13% from a year earlier. National Advertising Revenue brought in $44.9M (77%); Local Advertising Revenue brought in $9.5M (16%); Founding Member Advertising Revenue From Beverage Concessionaire Agreements brought in $4.0M (7%).
What is National CineMedia's biggest business?
National Advertising Revenue: $44.9M in the second quarter 2026, 77% of revenue, +9% from a year earlier.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.