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ServiceNow stock timeline
A year of the price with every insider trade, planned sale, earnings report and material 8-K marked
252 sessions−40.6% to $101.97
ServiceNow (NOW) stock fell 41% over the last 252 sessions, to $101.97. On the way it reported 4 quarters, its insiders filed no open-market trades (10b5-1 plan sales aside) and 3 Form 144 notices of planned sales, and the company filed 6 material 8-Ks. Each is marked on the price and listed with what the stock did next.
Each mark, and what followed
| Date | Kind | What | Next session | 5 sessions | 21 sessions |
|---|---|---|---|---|---|
| Oct 28, 2026 | Earnings | Earnings: missed the EPS estimate by -2.3% | −3.0% (−3.4% vs SPY) | −34.9% (−32.9% vs SPY) | — |
| Aug 31, 2026 | Form 144 | Form 144: Paul Fipps plans to sell $301K | +2.2% (+2.5% vs SPY) | −2.4% (−2.5% vs SPY) | −10.8% (−10.3% vs SPY) |
| Aug 28, 2026 | Form 144 | Form 144: Jacqueline P Canney plans to sell $1.1M | +4.4% (+4.7% vs SPY) | +5.0% (+4.8% vs SPY) | −5.2% (−4.7% vs SPY) |
| Aug 27, 2026 | Form 144 | Form 144: Paul Chamberlain plans to sell $366K | +9.6% (+8.9% vs SPY) | +8.3% (+8.5% vs SPY) | +7.5% (+6.6% vs SPY) |
| Jul 22, 2026 | Earnings | Earnings: beat the EPS estimate by 5.1% | −6.7% (−6.6% vs SPY) | +8.1% (+9.1% vs SPY) | +22.0% (+19.3% vs SPY) |
| May 22, 2026 | 8-K | Directors and officers: departures, appointments, pay | −2.2% (−2.9% vs SPY) | +28.5% (+26.8% vs SPY) | −8.5% (−7.1% vs SPY) |
| May 15, 2026 | 8-K | Material definitive agreement | +8.4% (+8.5% vs SPY) | +7.2% (+6.3% vs SPY) | +6.4% (+4.9% vs SPY) |
| Apr 22, 2026 | 8-K | Material definitive agreement | −19.5% (−19.1% vs SPY) | −14.8% (−14.8% vs SPY) | −3.3% (−7.7% vs SPY) |
| Apr 22, 2026 | Earnings | Earnings: beat the EPS estimate by 0.4% | +2.9% (+1.9% vs SPY) | −10.1% (−11.2% vs SPY) | +3.1% (−2.0% vs SPY) |
| Apr 1, 2026 | 8-K | Material definitive agreement | −2.0% (−2.1% vs SPY) | −14.7% (−18.4% vs SPY) | −13.2% (−22.7% vs SPY) |
| Feb 11, 2026 | 8-K | Directors and officers: departures, appointments, pay | −5.7% (−5.7% vs SPY) | +1.2% (+2.1% vs SPY) | +5.9% (+9.8% vs SPY) |
| Jan 28, 2026 | Earnings | Earnings: beat the EPS estimate by 3.9% | −1.7% (−1.7% vs SPY) | −18.3% (−17.4% vs SPY) | −18.7% (−17.8% vs SPY) |
| Dec 23, 2025 | 8-K | Directors and officers: departures, appointments, pay | −1.1% (−1.5% vs SPY) | −0.8% (+0.1% vs SPY) | −12.4% (−13.1% vs SPY) |
What this kind of 8-K usually did
| Item | 8-Ks | Next session, median | Up next session | 21 sessions, median | Typical size |
|---|---|---|---|---|---|
| 5.02 Directors and officers: departures, appointments, pay | 39,174 | −0.1% | 48% | +0.7% | ±1.4% |
| 1.01 Material definitive agreement | 23,525 | 0.0% | 51% | +1.0% | ±1.4% |
| 2.03 New debt or off-balance-sheet obligation | 13,268 | 0.0% | 50% | +1.2% | ±1.3% |
Across every company in the move-odds universe, measured from the close before the filing. Every 8-K item ranked →
Report card: every quarter against the estimate → ServiceNow: every quarter → Live insider trades →
Prices are daily closes; filings and trades are as filed with the SEC (Form 4 within two business days of the trade, 8-K within four of the event). Moves after a mark are the stock's close-to-close change and the same for SPY; they describe the record, not what the next one will do. Not investment advice.