Filing Flows › Purple Innovation (PRPL) › Q2 2025
Purple Innovation (PRPL) Q2 2025 earnings results (second quarter 2025)
10-Q filed Jul 30, 2025
Purple Innovation (PRPL) reported revenue of $105M for the second quarter 2025 (Q2 2025), -13% from a year earlier and +0.9% from the quarter before. Operating margin was -13.5%, net loss $17.4M (16.5% of revenue).
Purple Innovation, Q2 2025: revenue $105M (-13% year over year), operating margin -13.5%, net loss $17.4M, operating cash flow −$4.0M. The chart follows the revenue to costs, profit and cash.
| Q2 2025 | Amount | Q/Q | Y/Y |
|---|---|---|---|
| Revenue | $105M | +0.9% | -13% |
| Operating profit | −$14.2M | — | — |
| Net earnings | −$17.4M | — | — |
| Operating cash flow | −$4.0M | — | — |
What changed
Revenue was $105.1M in Q2 2025, down 13% year over year and up 1% from the previous quarter.
Gross margin was 35.9%, down 4.8 points from a year earlier. Operating costs exceeded revenue by $14.2M, an operating margin of -13.5%. Operating expenses fell 18% while revenue fell 13%. The quarter ended with a net loss of $17.4M, narrower than the previous quarter's $19.2M loss.
Operating cash flow was −$4.0M. Non-cash charges added back $4.8M of depreciation and amortization and $477K of share-based compensation. Working capital and other items added $8.1M. Capital expenditures of $3.0M exceeded it, leaving free cash flow of −$7.0M.
Questions
What was Purple Innovation's revenue in the second quarter 2025?
Purple Innovation (PRPL) reported revenue of $105M for the second quarter 2025 (Q2 2025), -13% from a year earlier and +0.9% from the quarter before.
Was Purple Innovation profitable in the second quarter 2025?
Operating loss was $14.2M (-13.5% of revenue) and net loss $17.4M.
Source: Purple Innovation 10-Q on SEC EDGAR.