Filing Flows › Saga Communications (SGA) › Q2 2026 › vs Q2 2025
Saga Communications (SGA) Q2 2026 vs Q2 2025 (year over year)
Saga Communications's revenue fell $1.8M (-6%) from $28.2M in Q2 2025 to $26.4M in Q2 2026. The biggest changes: Broadcast Advertising Revenue, net −$2.1M (-9%); Digital Advertising Revenue +$701K (+15%); Other Revenue −$476K (-23%). Operating margin 2.4% against 5.0% (-2.6 pts).
Saga Communications, Q2 2026: revenue $26.4M (-6% year over year), operating margin 2.4%, net earnings $960K, operating cash flow −$1.7M. The chart draws each line against Q2 2025, the increases inside each band.
Margins
| Q2 2026 | Q2 2025 | Change | |
|---|---|---|---|
| Operating margin | 2.4% | 5.0% | -2.6 pts |
| Net margin | 3.6% | 4.0% | -0.4 pts |
Every line
| Line | Q2 2026 | Q2 2025 | Change | % |
|---|---|---|---|---|
| Broadcast Advertising Revenue, net | $19.6M | $21.6M | −$2.1M | -9% |
| Digital Advertising Revenue | $5.3M | $4.6M | $701K | +15% |
| Other Revenue | $1.6M | $2.0M | −$476K | -23% |
| Revenue | $26.4M | $28.2M | −$1.8M | -6% |
| Other income, net | $487K | $104K | $383K | +368% |
| Operating profit | $623K | $1.4M | −$786K | -56% |
| Costs & expenses | $25.8M | $26.8M | −$1.0M | -4% |
| Pre-tax earnings | $1.1M | $1.5M | −$403K | -27% |
| General & admin | $2.7M | $3.1M | −$398K | -13% |
| Other operating costs | $23.1M | $18.0M | $5.1M | +28% |
| Net earnings | $960K | $1.1M | −$168K | -15% |
| Income tax | $150K | $385K | −$235K | -61% |
| Operating cash sources | $3.8M | $1.6M | $2.2M | +133% |
| Depreciation & amortization | $1.2M | $1.3M | −$83K | -7% |
| Cash used in operations | $1.7M | −$755K | $2.4M | — |
| Working capital & other | $3.8M | $1.6M | $2.2M | +133% |
Questions
How much did Saga Communications's revenue grow year over year in Q2 2026?
Saga Communications's revenue fell $1.8M (-6%) from $28.2M in Q2 2025 to $26.4M in Q2 2026.
What drove Saga Communications's revenue change in Q2 2026?
Broadcast Advertising Revenue, net −$2.1M (-9%); Digital Advertising Revenue +$701K (+15%); Other Revenue −$476K (-23%).