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Saga Communications (SGA) earnings and revenue breakdown
Latest: Q2 2026 · 10-Q filed Aug 14, 2026 · Saga Communications (SGA) Q2 2026 earnings results →
Q2 2026 Revenue down 6% year over year to $26.4M · 4¢ of every $1 of revenue kept as net profit · operating margin 2.4%
Saga Communications made $26.4M in Q2 2026 (-6% Y/Y): Broadcast Advertising Revenue, net $19.6M, Digital Advertising Revenue $5.3M, Other Revenue $1.6M. Operating margin 2.4%, net earnings $960K. See where every dollar goes — costs, profit and cash — as a Sankey from the 10-Q filed Aug 14, 2026.
Drawing the Sankey…
Open the interactive Sankey → click any line for what the company wrote about it, compare Y/Y and Q/Q, export as PNG or PDF
What changed this quarter
Revenue was $26.4M in Q2 2026, down 6% year over year and up 15% from the previous quarter. Broadcast Advertising Revenue, net was the largest line at 74% of revenue. Broadcast Advertising Revenue, net lost $2.1M year over year (down 9%), 112% of the total change.
Operating profit was $623K, a 2.4% margin (down 2.6 points year over year). Total costs fell 4% while revenue fell 6%. The fastest-growing cost line was Other operating costs (+28%). Net earnings were $1.0M, down 15% year over year. The effective tax rate was 13.5%. Non-operating items added $487K, 44% of pre-tax earnings, so the bottom line overstates operating performance.
Operating cash flow was −$1.7M. Non-cash charges added back $1.2M of depreciation and amortization. Working capital and other items used $3.8M. Capital expenditures of $1.3M exceeded it, leaving free cash flow of −$2.9M.
Quarterly history
| Quarter | Form | Filed | Revenue | Y/Y | Op. margin | Net earnings | Op. cash flow |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 10-Q | Aug 14, 2026 | $26.4M | -6% | 2.4% | $960K | −$1.7M |
| Q1 2026 | 10-Q | May 8, 2026 | $22.9M | -6% | -14.3% | −$2.4M | $407K |
| Q4 2025 | 10-K | Apr 14, 2026 | $26.5M | -9% | -36.0% | −$6.9M | −$18K |
| Q3 2025 | 10-Q | Nov 7, 2025 | $28.2M | -2% | -2.2% | −$532K | $3.4M |
| Q2 2025 | 10-Q | Aug 8, 2025 | $28.2M | -5% | 5.0% | $1.1M | $755K |
| Q1 2025 | 10-Q | May 9, 2025 | $24.2M | -4% | -9.5% | −$1.6M | $1.4M |
| Q4 2024 | 10-K | Mar 31, 2025 | $29.2M | -2% | 3.4% | $1.3M | $3.6M |
Charts
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💵Where each $1 goesinteractive
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🌏Named in Asian annual reportsinteractive
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🔄Rotation against the market and its industry (RRG)interactive
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🔍Earnings qualityinteractive
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⚖️Fair value by methodinteractive
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🔭Outlook & guidanceinteractive
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📈Investments: gains and what it boughtinteractive
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🏭Its industry’s money flow (input-output)interactive
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About Saga Communications
We are a media company whose business provides radio, digital, e-commerce, on-line news and non-traditional revenue initiatives. We provide services to national, regional and local advertisers to help them meet their growing advertising needs. As of February 28, 2026, we owned eighty-two FM, thirty AM radio stations and seventy-nine metro signals serving twenty-eight markets. Our principal executive offices are located at 73 Kercheval, Grosse Pointe Farms, Michigan 48236. We are a Florida corporation, reorganized in 2020. We were originally organized as a Delaware corporation in 1986.
In its own words, from its 10-K, filed Apr 14, 2026.
Saga Communications against its Radio Broadcasting Stations peers
The largest companies of the same SEC industry, each at its latest quarter. Revenue growth: -6% against the peers' median -0.3%. Operating margin: 2.4% against the peers' median 2.4%.
| Company | Quarter | Revenue | Y/Y | Op. margin |
|---|---|---|---|---|
| SGA Saga Communications | Q2 2026 | $26.4M | -6% | 2.4% |
| SIRI Sirius XM Holdings | Q3 2026 | $2.2B | -0.3% | 22.2% |
| IHRT iHeartMedia | Q2 2026 | $977M | +5% | 3.6% |
| CMLS Cumulus Media | Q2 2026 | $168M | -10% | 1.4% |
| TSQ Townsquare Media | Q3 2026 | $111M | +4% | 5.0% |
| UONE Urban One | Q2 2026 | $85.8M | -6% | -13.1% |
| BBGI Beasley Broadcast Group | Q2 2026 | $44.1M | -17% | 3.0% |
| MDIA Mediaco Holding | Q2 2026 | $34.0M | +9% | -14.4% |
| TMGI Transglobal Management Group | Q1 FY27 | $96K | +703% | -409.6% |
Source: Saga Communications 10-Q on SEC EDGAR · CIK 886136 · Radio Broadcasting Stations
13F: who owns SGA and who is buying
More on SGA
History
Every quarter: Q2 2026 results · Q1 2026 results · Q4 2025 results · Q3 2025 results · Q2 2025 results · Q1 2025 results · Q4 2024 results
- Saga Communications operating margin by quarter
- Saga Communications net income by quarter
- Saga Communications free cash flow by quarter
- Saga Communications capital expenditures by quarter
- Saga Communications Broadcast Advertising Revenue, net revenue by quarter
- Saga Communications Digital Advertising Revenue revenue by quarter
- Saga Communications Other Revenue revenue by quarter