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How Saga Communications (SGA) makes money
Saga Communications (SGA) made $26.4M of revenue in the second quarter 2026 (Q2 2026), -6% from a year earlier. Broadcast Advertising Revenue, net brought in $19.6M (74%); Digital Advertising Revenue brought in $5.3M (20%); Other Revenue brought in $1.6M (6%). Of every dollar of revenue, 2¢ was left as operating profit, 4¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q2 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Broadcast Advertising Revenue, net | $19.6M | 74.1% | +15% | -9% |
| Digital Advertising Revenue | $5.3M | 19.9% | +20% | +15% |
| Other Revenue | $1.6M | 5.9% | +3% | -23% |
Where each dollar of revenue goes
| Line | Q2 2026 | % of revenue |
|---|---|---|
| Revenue | $26.4M | 100.0% |
| Operating profit | $623K | 2.4% |
| Income tax | $150K | 0.6% |
| Net earnings | $960K | 3.6% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q2 2026 | $26.4M | -6% |
| Q1 2026 | $22.9M | -6% |
| Q4 2025 | $26.5M | -9% |
| Q3 2025 | $28.2M | -2% |
| Q2 2025 | $28.2M | -5% |
| Q1 2025 | $24.2M | -4% |
| Q4 2024 | $29.2M | -2% |
From Saga Communications' 10-Q filed Aug 14, 2026 (on EDGAR).
Questions
How does Saga Communications make money?
Saga Communications (SGA) made $26.4M of revenue in the second quarter 2026 (Q2 2026), -6% from a year earlier. Broadcast Advertising Revenue, net brought in $19.6M (74%); Digital Advertising Revenue brought in $5.3M (20%); Other Revenue brought in $1.6M (6%). Of every dollar of revenue, 2¢ was left as operating profit, 4¢ was left as net earnings.
What is Saga Communications' biggest business?
Broadcast Advertising Revenue, net: $19.6M in the second quarter 2026, 74% of revenue, -9% from a year earlier.
What is Saga Communications' profit margin?
Net earnings were $960K, 3.6% of revenue, in the second quarter 2026; the operating margin was 2.4%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.