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How Signet Jewelers (SIG) makes money

Signet Jewelers (SIG) made $1.5B of revenue in the second quarter fiscal 2027 (Q2 FY27), -0.5% from a year earlier. Merchandise and other sales brought in $1.3B (87%); Service sales brought in $199M (13%). Of every dollar of revenue, 39¢ was left as gross profit, 6¢ was left as operating profit, 3¢ was left as net earnings.

Drawing the Sankey…

Signet Jewelers revenue by segment, Q2 FY27Signet Jewelers revenue by segment, Q2 FY27Merchandise and other sales$1.3BService sales$199M
Signet Jewelers revenue by quarterSignet Jewelers revenue by quarter$2.4BQ4 FY25$1.5BQ1 FY26$1.5BQ2 FY26$1.4BQ3 FY26$2.3BQ4 FY26$1.6BQ1 FY27$1.5BQ2 FY27
Signet Jewelers: where each dollar of revenue goesSignet Jewelers: where each dollar of revenue goesCost of revenue61¢Gross profit39¢Operating expenses34¢Operating profit6¢Income tax1¢Net earnings3¢Operating cash flow5¢Free cash flow2¢

Revenue by segment, Q2 FY27

SegmentRevenueShareQ/QY/Y
Merchandise and other sales$1.3B87.0%-2%-1%
  ↳ Bridal$663M43.4%-4%-0.5%
  ↳ Fashion$536M35.0%-4%-3%
  ↳ Watches$89.3M5.8%+18%+11%
  ↳ Other$41.5M2.7%+41%-9%
Service sales$199M13.0%-1%+4%

Where each dollar of revenue goes

LineQ2 FY27% of revenue
Revenue$1.5B100.0%
Cost of revenue$926M60.6%
Gross profit$602M39.4%
Operating expenses$515M33.7%
Operating profit$87.5M5.7%
Income tax$20.8M1.4%
Net earnings$52.1M3.4%
Operating cash flow$71.2M4.7%
Free cash flow$30.8M2.0%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q2 FY27$1.5B-0.5%
Q1 FY27$1.6B+0.8%
Q4 FY26$2.3B-0.3%
Q3 FY26$1.4B+3%
Q2 FY26$1.5B+3%
Q1 FY26$1.5B+2%
Q4 FY25$2.4B-6%

From Signet Jewelers' 10-Q filed Sep 9, 2026 (on EDGAR).

Questions

How does Signet Jewelers make money?

Signet Jewelers (SIG) made $1.5B of revenue in the second quarter fiscal 2027 (Q2 FY27), -0.5% from a year earlier. Merchandise and other sales brought in $1.3B (87%); Service sales brought in $199M (13%). Of every dollar of revenue, 39¢ was left as gross profit, 6¢ was left as operating profit, 3¢ was left as net earnings.

What is Signet Jewelers' biggest business?

Merchandise and other sales: $1.3B in the second quarter fiscal 2027, 87% of revenue, -1% from a year earlier.

What is Signet Jewelers' profit margin?

Net earnings were $52.1M, 3.4% of revenue, in the second quarter fiscal 2027; the operating margin was 5.7%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.