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How Snap (SNAP) makes money
Snap (SNAP) made $1.7B of revenue in the third quarter 2026 (Q3 2026), +14% from a year earlier. Advertising revenue brought in $1.4B (80%); Other revenue brought in $350M (20%). Of every dollar of revenue, 4¢ was left as operating profit, 3¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Advertising revenue | $1.4B | 79.7% | +7% | +4% |
| Other revenue | $350M | 20.3% | +10% | +84% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $1.7B | 100.0% |
| Operating profit | $76.7M | 4.5% |
| Income tax | $9.8M | 0.6% |
| Net earnings | $56.5M | 3.3% |
| Operating cash flow | $210M | 12.2% |
| Free cash flow | $164M | 9.5% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $1.7B | +14% |
| Q2 2026 | $1.6B | +19% |
| Q1 2026 | $1.5B | +12% |
| Q4 2025 | $1.7B | +10% |
| Q3 2025 | $1.5B | +10% |
| Q2 2025 | $1.3B | +9% |
| Q1 2025 | $1.4B | +14% |
From Snap's 10-Q filed Nov 5, 2026 (on EDGAR).
Questions
How does Snap make money?
Snap (SNAP) made $1.7B of revenue in the third quarter 2026 (Q3 2026), +14% from a year earlier. Advertising revenue brought in $1.4B (80%); Other revenue brought in $350M (20%). Of every dollar of revenue, 4¢ was left as operating profit, 3¢ was left as net earnings.
What is Snap's biggest business?
Advertising revenue: $1.4B in the third quarter 2026, 80% of revenue, +4% from a year earlier.
What is Snap's profit margin?
Net earnings were $56.5M, 3.3% of revenue, in the third quarter 2026; the operating margin was 4.5%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.