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How System1 (SST) makes money

System1 (SST) made $30.2M of revenue in the second quarter 2026 (Q2 2026), -61% from a year earlier. Products brought in $19.5M (64%); Marketing brought in $10.7M (36%).

Drawing the Sankey…

System1 revenue by segment, Q2 2026System1 revenue by segment, Q2 2026Products$19.5MMarketing$10.7M
System1: revenue by line, Q2 2025 to Q2 2026System1: revenue by line, Q2 2025 to Q2 2026MarketingProductsMarketing: $10.7M latest$10.7MProducts: $19.5M latest$19.5MQ2 2025Q3 2025Q4 2025Q1 2026Q2 2026
Marketing went from 69% of revenue in Q2 2025 to 36% in Q2 2026, the largest shift in the mix.
System1 revenue by quarterSystem1 revenue by quarter$75.6MQ4 2024$74.5MQ1 2025$78.1MQ2 2025$61.6MQ3 2025$51.9MQ4 2025$37.2MQ1 2026$30.2MQ2 2026

Revenue by segment, Q2 2026

SegmentRevenueShareQ/QY/Y
Products$19.5M64.5%+3%-19%
Marketing$10.7M35.5%-42%-80%

Where each dollar of revenue goes

LineQ2 2026% of revenue
Revenue$30.2M100.0%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q2 2026$30.2M-61%
Q1 2026$37.2M-50%
Q4 2025$51.9M-31%
Q3 2025$61.6M-31%
Q2 2025$78.1M-17%
Q1 2025$74.5M-12%
Q4 2024$75.6M-21%

From System1's 10-Q filed Aug 5, 2026 (on EDGAR).

Questions

How does System1 make money?

System1 (SST) made $30.2M of revenue in the second quarter 2026 (Q2 2026), -61% from a year earlier. Products brought in $19.5M (64%); Marketing brought in $10.7M (36%).

What is System1's biggest business?

Products: $19.5M in the second quarter 2026, 64% of revenue, -19% from a year earlier.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.