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System1 (SST) earnings and revenue breakdown

Latest: Q2 2026 · 10-Q filed Aug 5, 2026 · System1 (SST) Q2 2026 earnings results →

Q2 2026 Revenue down 61% year over year to $30.2M · 51¢ of every $1 of revenue lost · operating margin -27.5%

System1 made $30.2M in Q2 2026 (-61% Y/Y): Products $19.5M, Marketing $10.7M. Operating margin -27.5%, net loss $15.3M. See where every dollar goes — costs, profit and cash — as a Sankey from the 10-Q filed Aug 5, 2026.

Revenue$30.2M
Year over year-61%
Operating margin-27.5%
Net earnings−$15.3M
Operating cash flow−$2.0M

Drawing the Sankey…

Open the interactive Sankey → click any line for what the company wrote about it, compare Y/Y and Q/Q, export as PNG or PDF

What changed this quarter

Revenue was $30.2M in Q2 2026, down 61% year over year and down 19% from the previous quarter. Products was the largest line at 64% of revenue. Marketing lost $43.4M year over year (down 80%), 91% of the total change.

Operating costs exceeded revenue by $8.3M, an operating margin of -27.5%. Total costs fell 59% while revenue fell 61%. The quarter ended with a net loss of $15.3M, narrower than the previous quarter's $57.6M loss. Minority interests bore $2.7M of it: to shareholders the quarter was a loss of $12.6M.

Operating cash flow was −$2.0M. Non-cash charges added back $1.4M of share-based compensation. Working capital and other items added $11.9M.

Quarterly history

System1 revenue by quarterSystem1 revenue by quarter$75.6MQ4 2024$74.5MQ1 2025$78.1MQ2 2025$61.6MQ3 2025$51.9MQ4 2025$37.2MQ1 2026$30.2MQ2 2026
System1 net earnings by quarterSystem1 net earnings by quarter−$18.0MQ4 2024−$19.9MQ1 2025−$21.5MQ2 2025−$22.0MQ3 2025−$17.8MQ4 2025−$57.6MQ1 2026−$15.3MQ2 2026
QuarterFormFiledRevenueY/YOp. marginNet earningsOp. cash flow
Q2 202610-QAug 5, 2026$30.2M-61%-27.5%−$15.3M−$2.0M
Q1 202610-QMay 12, 2026$37.2M-50%-137.1%−$57.6M−$26.1M
Q4 202510-KMar 11, 2026$51.9M-31%-33.6%−$17.8M−$10.6M
Q3 202510-QNov 5, 2025$61.6M-31%-25.3%−$22.0M−$2.1M
Q2 202510-QAug 7, 2025$78.1M-17%-20.4%−$21.5M$24.5M
Q1 202510-QMay 6, 2025$74.5M-12%-17.6%−$19.9M−$15.9M
Q4 202410-KMar 10, 2025$75.6M-21%-15.7%−$18.0M$772K

Charts

System1: revenue growth, year over year and quarter over quarterSystem1: revenue growth, year over year and quarter over quarterY/YQ/Q-21%Q4 2024-12%-1%Q1 2025-17%+5%Q2 2025-31%-21%Q3 2025-31%-16%Q4 2025-50%-28%Q1 2026-61%-19%Q2 2026
Latest (Q2 2026): Y/Y -61%, Q/Q -19%.
System1: where the cash came from (+) and went (−), TTM to Q2 2026System1: where the cash came from (+) and went (−), TTM to Q2 2026Other financing$49.2MOperating cash flow−$40.9MNet borrowing (+) / repaid (−)−$25.0MCash drawn (+) / kept (−)$23.9MOther investing−$7.2MExchange rates−$53K
From the cash-flow statement as filed (SEC XBRL). Cash is fungible: the bars do not say which dollar paid for what.
System1: profit against cash, quarter by quarterSystem1: profit against cash, quarter by quarterNet incomeOperating cash flow−$30.6M−$5KQ3 2024−$18.0M$772KQ4 2024−$19.9M−$15.9MQ1 2025−$21.5M$24.5MQ2 2025−$22.0M−$2.1MQ3 2025−$17.8M−$10.6MQ4 2025−$57.6M−$26.1MQ1 2026−$15.3M−$2.0MQ2 2026
Latest (Q2 2026): Net income −$15.3M, Operating cash flow −$2.0M.
System1: diluted shares by fiscal yearSystem1: diluted shares by fiscal year91MFY20237MFY20248MFY2025
-91.4% since FY2023: buybacks shrank the count.
System1: long-term debt falling due (FY2024)System1: long-term debt falling due (FY2024)$20.0M2025$30.0M2026$230M2027
Cash $63.6M, short-term investments —, long-term debt $272M at 2024-12-31.
System1 in its industry: growth against margin (51 companies, SIC 7370)System1 in its industry: growth against margin (51 companies, SIC 7370)revenue growth, year over year →↑ operating marginmedian +9%median -1%GOOGLMETASPCXFLUTAPPSNAPZMPINSNIQMTCHSABRTTDRXTFDSTBLATRIPPPLITEMDOCNCSQRTEADEVERBMBLDVMGNIGRNDZIPDSPHSTMNXDRPUBMHCATRUMBLNDCDLXCEVAYYAIPODCIPMGOAIDJTCSAIIPDNCNETTWAVTRSOMITIRMXIGITSBBLRSST (-61%, -28%)
Services-Computer Programming, Data Processing, Etc.; dot size is quarterly revenue; dashed lines are the industry's medians.

Interactive views

The same charts as the app — open one to draw it.

💵Where each $1 goesinteractive

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🌏Named in Asian annual reportsinteractive

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🔄Rotation against the market and its industry (RRG)interactive

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🔍Earnings qualityinteractive

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⚖️Fair value by methodinteractive

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🔭Outlook & guidanceinteractive

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📈Investments: gains and what it boughtinteractive

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🏭Its industry’s money flow (input-output)interactive

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Customers and suppliers named in filings

Sells to

Buys from

About System1

Throughout this report, the "Company," "System1," "we," "us," "our" and other similar terms refer to System1, Inc. and its subsidiaries. We operate several flagship brands across multiple consumer verticals, including shopping, travel and search, and a best-in-class customer acquisition and marketing platform powered by Artificial Intelligence ("AI") and machine learning. Our platform is omnichannel and omnivertical, delivering high-intent customers to our advertising partners to maximize their reach and effectiveness. Our platform operates across our network of flagship owned and operated websites ("Products"), allowing us to monetize user traffic that we source from various acquisition marketing channels.

In its own words, from its 10-K, filed Mar 11, 2026.

System1 against its Services-Computer Programming, Data Processing, Etc. peers

The largest companies of the same SEC industry, each at its latest quarter. Revenue growth: -61% against the peers' median +14%. Operating margin: -27.5% against the peers' median 19.1%.

CompanyQuarterRevenueY/YOp. margin
SST System1Q2 2026$30.2M-61%-27.5%
GOOGL AlphabetQ3 2026$127.6B+25%31.8%
META Meta PlatformsQ3 2026$64.6B+26%20.1%
SPCX Space Exploration TechnologiesQ3 2026$14.6B+161%19.1%
FLUT Flutter EntertainmentQ3 2026$3.9B+2%-30.7%
APP AppLovinQ3 2026$2.2B+56%78.2%
SNAP SnapQ3 2026$1.7B+14%4.5%
ZM Zoom CommunicationsQ2 FY27$1.3B+5%24.6%
PINS PinterestQ3 2026$1.2B+12%2.6%

Source: System1 10-Q on SEC EDGAR · CIK 1805833 · Services-Computer Programming, Data Processing, Etc.

13F: who owns SST and who is buying

Largest holders of SST (13F)Largest holders of SST (13F)Crescent Grove Advisors, LLC$987KBank of America$373KVanguard Capital Management LLC$295KCerity Partners LLC$270KVanguard Group$184KBlackRock$100KMorgan Stanley$30KGeode Capital Management, LLC$29KPrice T Rowe Associates$28KState Street$27K
Funds' net buying of SST by quarter (13F)Funds' net buying of SST by quarter (13F)$17.9M2025-06−$226K2025-09−$9.3M2025-12$15K2026-03−$514K2026-06
Value of shares 13F filers added minus the value they sold, each quarter (quarters with most filings in).

More on SST

History

Every quarter: Q2 2026 results · Q1 2026 results · Q4 2025 results · Q3 2025 results · Q2 2025 results · Q1 2025 results · Q4 2024 results

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