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How TechTarget (TTGT) makes money

TechTarget (TTGT) made $119M of revenue in the third quarter 2026 (Q3 2026), -3% from a year earlier. Marketing Advertising Services and Sponsorship brought in $87.6M (73%); Intelligence Subscription Services brought in $19.3M (16%); Advisory Services brought in $11.8M (10%).

Drawing the Sankey…

TechTarget revenue by segment, Q3 2026TechTarget revenue by segment, Q3 2026Marketing Advertising Services an…$87.6MIntelligence Subscription Services$19.3MAdvisory Services$11.8MExhibitor and Attendee$511K
TechTarget: revenue by line, Q1 2025 to Q3 2026TechTarget: revenue by line, Q1 2025 to Q3 2026Marketing Advertising…Intelligence Subscrip…Advisory ServicesExhibitor and AttendeeMarketing Advertising Services and Sponsorship: $87.6M latest$87.6MIntelligence Subscription Services: $19.3M latest$19.3MAdvisory Services: $11.8M latest$11.8MExhibitor and Attendee: $511K latestQ1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026Q3 2026
Marketing Advertising Services and Sponsorship went from 70% of revenue in Q1 2025 to 73% in Q3 2026, the largest shift in the mix.
TechTarget revenue by quarterTechTarget revenue by quarter$104MQ1 2025$120MQ2 2025$122MQ3 2025$141MQ4 2025$106MQ1 2026$116MQ2 2026$119MQ3 2026
TechTarget: where each dollar of revenue goesTechTarget: where each dollar of revenue goesIncome tax0¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Marketing Advertising Services and Sponsorship$87.6M73.5%+2%-3%
Intelligence Subscription Services$19.3M16.2%+4%+0.8%
Advisory Services$11.8M9.9%+3%-8%
Exhibitor and Attendee$511K0.4%13×+140%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$119M100.0%
Income tax$487K0.4%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$119M-2%
Q2 2026$116M-3%
Q1 2026$106M+2%
Q4 2025$141M+40%
Q3 2025$122M+94%
Q2 2025$120M+90%
Q1 2025$104M+77%

From TechTarget's 10-Q filed Nov 6, 2026 (on EDGAR).

Questions

How does TechTarget make money?

TechTarget (TTGT) made $119M of revenue in the third quarter 2026 (Q3 2026), -3% from a year earlier. Marketing Advertising Services and Sponsorship brought in $87.6M (73%); Intelligence Subscription Services brought in $19.3M (16%); Advisory Services brought in $11.8M (10%).

What is TechTarget's biggest business?

Marketing Advertising Services and Sponsorship: $87.6M in the third quarter 2026, 73% of revenue, -3% from a year earlier.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.