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How Urban Outfitters (URBN) makes money

Urban Outfitters (URBN) made $1.7B of revenue in the second quarter fiscal 2027 (Q2 FY27), +10% from a year earlier. Retail Operations brought in $1.4B (84%); Subscription Operations brought in $179M (11%); Wholesale Operations brought in $90.8M (5%). Of every dollar of revenue, 43¢ was left as gross profit, 17¢ was left as operating profit, 14¢ was left as net earnings.

Drawing the Sankey…

Urban Outfitters revenue by segment, Q2 FY27Urban Outfitters revenue by segment, Q2 FY27Retail Operations$1.4BSubscription Operations$179MWholesale Operations$90.8M
Urban Outfitters: revenue by line, Q1 FY26 to Q2 FY27Urban Outfitters: revenue by line, Q1 FY26 to Q2 FY27Retail OperationsSubscription Operatio…Wholesale OperationsRetail Operations: $1.4B latest$1.4BSubscription Operations: $179M latest$179MWholesale Operations: $90.8M latestQ1 FY26Q2 FY26Q3 FY26Q4 FY26Q1 FY27Q2 FY27
The mix barely moved between Q1 FY26 and Q2 FY27.
Urban Outfitters revenue by quarterUrban Outfitters revenue by quarter$1.6BQ4 FY25$1.3BQ1 FY26$1.5BQ2 FY26$1.5BQ3 FY26$1.8BQ4 FY26$1.5BQ1 FY27$1.7BQ2 FY27
Urban Outfitters: where each dollar of revenue goesUrban Outfitters: where each dollar of revenue goesCost of revenue57¢Gross profit43¢Operating expenses26¢Operating profit17¢Income tax3¢Net earnings14¢Operating cash flow23¢Free cash flow18¢

Revenue by segment, Q2 FY27

SegmentRevenueShareQ/QY/Y
Retail Operations$1.4B83.8%+14%+8%
Subscription Operations$179M10.7%+7%+29%
Wholesale Operations$90.8M5.5%-3%+19%

Where each dollar of revenue goes

LineQ2 FY27% of revenue
Revenue$1.7B100.0%
Cost of revenue$940M56.6%
Gross profit$722M43.4%
Operating expenses$433M26.0%
Operating profit$289M17.4%
Income tax$57.9M3.5%
Net earnings$241M14.5%
Operating cash flow$376M22.6%
Free cash flow$301M18.1%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q2 FY27$1.7B+10%
Q1 FY27$1.5B+11%
Q4 FY26$1.8B+10%
Q3 FY26$1.5B+12%
Q2 FY26$1.5B+11%
Q1 FY26$1.3B+11%
Q4 FY25$1.6B+10%

From Urban Outfitters' 10-Q filed Sep 9, 2026 (on EDGAR).

Questions

How does Urban Outfitters make money?

Urban Outfitters (URBN) made $1.7B of revenue in the second quarter fiscal 2027 (Q2 FY27), +10% from a year earlier. Retail Operations brought in $1.4B (84%); Subscription Operations brought in $179M (11%); Wholesale Operations brought in $90.8M (5%). Of every dollar of revenue, 43¢ was left as gross profit, 17¢ was left as operating profit, 14¢ was left as net earnings.

What is Urban Outfitters' biggest business?

Retail Operations: $1.4B in the second quarter fiscal 2027, 84% of revenue, +8% from a year earlier.

What is Urban Outfitters' profit margin?

Net earnings were $241M, 14.5% of revenue, in the second quarter fiscal 2027; the operating margin was 17.4%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.