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Urban Outfitters stock timeline
A year of the price with every insider trade, planned sale, earnings report and material 8-K marked
252 sessions+35.5% to $84.70
Urban Outfitters (URBN) stock rose 35% over the last 252 sessions, to $84.70. On the way it reported 4 quarters, its insiders filed 8 open-market trades and 4 Form 144 notices of planned sales, and the company filed 1 material 8-K. Each is marked on the price and listed with what the stock did next.
Each mark, and what followed
| Date | Kind | What | Next session | 5 sessions | 21 sessions |
|---|---|---|---|---|---|
| Oct 15, 2026 | Form 144 | Form 144: Harry S Jr. Cherken plans to sell $3.9M | +3.2% (+2.9% vs SPY) | +2.7% (+2.2% vs SPY) | — |
| Sep 18, 2026 | Form 144 | Form 144: Tricia D Smith plans to sell $266K | −1.1% (−1.2% vs SPY) | −1.4% (−2.3% vs SPY) | +13.2% (+12.9% vs SPY) |
| Sep 18, 2026 | Insider sale | Smith Tricia D sold $266K | −1.1% (−1.2% vs SPY) | −1.4% (−2.3% vs SPY) | +13.2% (+12.9% vs SPY) |
| Sep 4, 2026 | Form 144 | Form 144: Melanie Marein-Efron plans to sell $460K | +0.5% (+0.9% vs SPY) | −2.5% (−1.4% vs SPY) | +1.2% (+0.8% vs SPY) |
| Sep 4, 2026 | Insider sale | Marein-Efron Melanie sold $460K | +0.5% (+0.9% vs SPY) | −2.5% (−1.4% vs SPY) | +1.2% (+0.8% vs SPY) |
| Sep 1, 2026 | Form 144 | Form 144: Mary Egan plans to sell $51K | −1.8% (−1.1% vs SPY) | −1.6% (−1.4% vs SPY) | −5.5% (−5.2% vs SPY) |
| Sep 1, 2026 | Insider sale | Egan Mary sold $51K | −1.8% (−1.1% vs SPY) | −1.6% (−1.4% vs SPY) | −5.5% (−5.2% vs SPY) |
| Aug 26, 2026 | Earnings | Earnings: beat the EPS estimate by 63.2% | +9.0% (+9.0% vs SPY) | +4.5% (+5.1% vs SPY) | −1.3% (−1.7% vs SPY) |
| May 26, 2026 | 8-K | Material definitive agreement | −0.4% (−0.3% vs SPY) | −4.3% (−5.5% vs SPY) | −5.5% (−3.6% vs SPY) |
| May 22, 2026 | Insider sale | Marein-Efron Melanie sold $370K | −1.0% (−1.4% vs SPY) | −1.5% (−3.3% vs SPY) | −3.8% (−2.8% vs SPY) |
| May 22, 2026 | Insider sale | Hayne Azeez sold $639K | −1.0% (−1.4% vs SPY) | −1.5% (−3.3% vs SPY) | −3.8% (−2.8% vs SPY) |
| May 22, 2026 | Insider sale | Conforti Frank sold $687K | −1.0% (−1.4% vs SPY) | −1.5% (−3.3% vs SPY) | −3.8% (−2.8% vs SPY) |
| May 20, 2026 | Earnings | Earnings: beat the EPS estimate by 16.4% | +4.0% (+2.9% vs SPY) | +8.7% (+6.5% vs SPY) | +10.4% (+8.4% vs SPY) |
| Mar 11, 2026 | Insider sale | Hayne Azeez sold $378K | −1.4% (−1.2% vs SPY) | −0.7% (+0.3% vs SPY) | +4.3% (+3.6% vs SPY) |
| Mar 2, 2026 | Insider sale | Smith Tricia D sold $324K | −0.8% (−0.8% vs SPY) | −3.3% (−1.3% vs SPY) | −8.3% (−0.4% vs SPY) |
| Feb 25, 2026 | Earnings | Earnings: missed the EPS estimate by -16.4% | +0.9% (0.0% vs SPY) | +1.5% (+2.5% vs SPY) | −5.4% (−1.1% vs SPY) |
| Nov 25, 2025 | Earnings | Earnings: beat the EPS estimate by 8.5% | +9.3% (+8.4% vs SPY) | +23.1% (+21.2% vs SPY) | +22.9% (+19.4% vs SPY) |
Insiders’ record here
In the year on the chart, Urban Outfitters' insiders reported 0 open-market buys ($0) and 8 sales ($3.2M). Of the 5 old enough to score, 1 were followed by the stock doing what the trade implied over the next 63 sessions (beating SPY after a buy, lagging it after a sale); the median excess return after a buy was — and after a sale +1.8%.
Across the whole universe (19,782 scored trades), insider buys beat the market 46% of the time and sales were followed by a lagging stock 61% of the time; buys of $1M or more 39%. Every pattern →
What this kind of 8-K usually did
| Item | 8-Ks | Next session, median | Up next session | 21 sessions, median | Typical size |
|---|---|---|---|---|---|
| 1.01 Material definitive agreement | 23,525 | 0.0% | 51% | +1.0% | ±1.4% |
| 2.03 New debt or off-balance-sheet obligation | 13,268 | 0.0% | 50% | +1.2% | ±1.3% |
Across every company in the move-odds universe, measured from the close before the filing. Every 8-K item ranked →
Report card: every quarter against the estimate → Urban Outfitters: every quarter → Live insider trades →
Prices are daily closes; filings and trades are as filed with the SEC (Form 4 within two business days of the trade, 8-K within four of the event). Moves after a mark are the stock's close-to-close change and the same for SPY; they describe the record, not what the next one will do. Not investment advice.