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How Vera Bradley (VRA) makes money

Vera Bradley (VRA) made $71.6M of revenue in the second quarter fiscal 2027 (Q2 FY27), +1% from a year earlier. Bags brought in $36.4M (51%); Travel brought in $16.8M (23%); Accessories brought in $9.6M (13%). Of every dollar of revenue, 60¢ was left as gross profit, 6¢ was left as operating profit, 6¢ was left as net earnings.

Drawing the Sankey…

Vera Bradley revenue by segment, Q2 FY27Vera Bradley revenue by segment, Q2 FY27Bags$36.4MTravel$16.8MAccessories$9.6MHome$4.6MOther$2.9MApparel/Footwear$1.3M
Vera Bradley: revenue by line, Q1 FY26 to Q2 FY27Vera Bradley: revenue by line, Q1 FY26 to Q2 FY27BagsTravelAccessoriesHomeOtherApparel/FootwearBags: $36.4M latest$36.4MTravel: $16.8M latest$16.8MAccessories: $9.6M latest$9.6MHome: $4.6M latestOther: $2.9M latestApparel/Footwear: $1.3M latestQ1 FY26Q2 FY26Q3 FY26Q4 FY26Q1 FY27Q2 FY27
Bags went from 42% of revenue in Q1 FY26 to 51% in Q2 FY27, the largest shift in the mix.
Vera Bradley revenue by quarterVera Bradley revenue by quarter$86.4MQ4 FY25$51.7MQ1 FY26$70.9MQ2 FY26$62.3MQ3 FY26$84.9MQ4 FY26$55.7MQ1 FY27$71.6MQ2 FY27
Vera Bradley: where each dollar of revenue goesVera Bradley: where each dollar of revenue goesCost of revenue40¢Gross profit60¢Operating expenses54¢Operating profit6¢Net earnings6¢Operating cash flow32¢Free cash flow31¢

Revenue by segment, Q2 FY27

SegmentRevenueShareQ/QY/Y
Bags$36.4M50.8%+41%-0.6%
Travel$16.8M23.5%+18%+0.2%
Accessories$9.6M13.4%+9%+3%
Home$4.6M6.5%+41%+18%
Other$2.9M4.1%+23%+19%
Apparel/Footwear$1.3M1.8%+4%-27%

Where each dollar of revenue goes

LineQ2 FY27% of revenue
Revenue$71.6M100.0%
Cost of revenue$28.8M40.2%
Gross profit$42.8M59.8%
Operating expenses$38.6M53.9%
Operating profit$4.2M5.8%
Net earnings$4.5M6.3%
Operating cash flow$23.0M32.1%
Free cash flow$22.3M31.1%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q2 FY27$71.6M+1%
Q1 FY27$55.7M+8%
Q4 FY26$84.9M-2%
Q3 FY26$62.3M-12%
Q2 FY26$70.9M-25%
Q1 FY26$51.7M-24%
Q4 FY25$86.4M-35%

From Vera Bradley's 10-Q filed Sep 15, 2026 (on EDGAR).

Questions

How does Vera Bradley make money?

Vera Bradley (VRA) made $71.6M of revenue in the second quarter fiscal 2027 (Q2 FY27), +1% from a year earlier. Bags brought in $36.4M (51%); Travel brought in $16.8M (23%); Accessories brought in $9.6M (13%). Of every dollar of revenue, 60¢ was left as gross profit, 6¢ was left as operating profit, 6¢ was left as net earnings.

What is Vera Bradley's biggest business?

Bags: $36.4M in the second quarter fiscal 2027, 51% of revenue, -0.6% from a year earlier.

What is Vera Bradley's profit margin?

Net earnings were $4.5M, 6.3% of revenue, in the second quarter fiscal 2027; the operating margin was 5.8%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.