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Wayfair (W) Q2 2025 earnings results (second quarter 2025)

10-Q filed Aug 4, 2025

Wayfair (W) reported revenue of $3.3B for the second quarter 2025 (Q2 2025), +5% from a year earlier and +20% from the quarter before. Operating margin was 0.5%, net earnings $15.0M (0.5% of revenue).

Revenue$3.3B
Year over year+5%
Quarter over quarter+20%
Operating margin0.5%
Net earnings$15.0M

Wayfair, Q2 2025: revenue $3.3B (+5% year over year), operating margin 0.5%, net earnings $15.0M, operating cash flow $273M. The chart follows the revenue to costs, profit and cash.

Q2 2025AmountQ/QY/Y
Revenue$3.3B+20%+5%
Gross profit$984M+18%+5%
Operating profit$17.0M——
Net earnings$15.0M——
Operating cash flow$273M—+11%
Free cash flow$230M—+26%

What changed

Revenue was $3.3B in Q2 2025, up 5% year over year and up 20% from the previous quarter. U.S. was the largest line at 88% of revenue. U.S. added $0.14B year over year (up 5%), 92% of the total change.

Gross margin was 30.1%, down 0.1 points from a year earlier. Operating profit was $0.02B, a 0.5% margin (up 1.6 points year over year). Operating expenses fell 1% while revenue rose 5%. Net earnings were $0.01B. The effective tax rate was 11.8%.

Operating cash flow was $0.27B (up 11% year over year), 1820% of net earnings. Non-cash charges added back $0.08B of depreciation and amortization and $0.10B of share-based compensation. Working capital and other items added $0.08B. After site and software development costs ($0.03B) and purchase of property and equipment ($0.01B), free cash flow as the company reports it was $0.23B.

Questions

What was Wayfair's revenue in the second quarter 2025?

Wayfair (W) reported revenue of $3.3B for the second quarter 2025 (Q2 2025), +5% from a year earlier and +20% from the quarter before.

Was Wayfair profitable in the second quarter 2025?

Operating profit was $17.0M (0.5% of revenue) and net earnings $15.0M.

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Source: Wayfair 10-Q on SEC EDGAR.