Filing Flows › Wayfair (W) › How it makes money
How Wayfair (W) makes money
Wayfair (W) made $3.4B of revenue in the third quarter 2026 (Q3 2026), +10% from a year earlier. U.S. brought in $3.0B (89%); International brought in $380M (11%). Of every dollar of revenue, 30¢ was left as gross profit, 3¢ was left as operating profit, 2¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| U.S. | $3.0B | 88.9% | -3% | +11% |
| International | $380M | 11.1% | -4% | -2% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $3.4B | 100.0% |
| Cost of revenue | $2.4B | 70.4% |
| Gross profit | $1.0B | 29.6% |
| Operating expenses | $906M | 26.5% |
| Operating profit | $106M | 3.1% |
| Income tax | $3.0M | 0.1% |
| Net earnings | $62.0M | 1.8% |
| Operating cash flow | $198M | 5.8% |
| Free cash flow | $136M | 4.0% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $3.4B | +10% |
| Q2 2026 | $3.5B | +8% |
| Q1 2026 | $2.9B | +7% |
| Q4 2025 | $3.3B | +7% |
| Q3 2025 | $3.1B | +8% |
| Q2 2025 | $3.3B | +5% |
| Q1 2025 | $2.7B | 0% |
From Wayfair's 10-Q filed Nov 4, 2026 (on EDGAR).
Questions
How does Wayfair make money?
Wayfair (W) made $3.4B of revenue in the third quarter 2026 (Q3 2026), +10% from a year earlier. U.S. brought in $3.0B (89%); International brought in $380M (11%). Of every dollar of revenue, 30¢ was left as gross profit, 3¢ was left as operating profit, 2¢ was left as net earnings.
What is Wayfair's biggest business?
U.S.: $3.0B in the third quarter 2026, 89% of revenue, +11% from a year earlier.
What is Wayfair's profit margin?
Net earnings were $62.0M, 1.8% of revenue, in the third quarter 2026; the operating margin was 3.1%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.