Filing Flows

Filing Flows › Williams Sonoma (WSM) › How it makes money

How Williams Sonoma (WSM) makes money

Williams Sonoma (WSM) made $2.0B of revenue in the second quarter fiscal 2027 (Q2 FY27), +7% from a year earlier. Pottery Barn brought in $771M (39%); West Elm brought in $496M (25%); Pottery Barn Kids and Teen brought in $297M (15%). Of every dollar of revenue, 52¢ was left as gross profit, 23¢ was left as operating profit, 17¢ was left as net earnings.

Drawing the Sankey…

Williams Sonoma revenue by segment, Q2 FY27Williams Sonoma revenue by segment, Q2 FY27Pottery Barn$771MWest Elm$496MPottery Barn Kids and Teen$297MWilliams Sonoma$269MOther$126M
Williams Sonoma: revenue by line, Q4 FY25 to Q2 FY27Williams Sonoma: revenue by line, Q4 FY25 to Q2 FY27Pottery BarnWest ElmPottery Barn Kids and…Williams SonomaOtherWilliams Sonoma 2Pottery Barn: $771M latest$771MWest Elm: $496M latest$496MPottery Barn Kids and Teen: $297M latest$297MWilliams Sonoma: $269M latest$269MOther: $126M latestWilliams Sonoma 2: $0 latestQ4 FY25Q1 FY26Q2 FY26Q3 FY26Q4 FY26Q1 FY27Q2 FY27
Williams Sonoma went from 23% of revenue in Q4 FY25 to 14% in Q2 FY27, the largest shift in the mix.
Williams Sonoma revenue by quarterWilliams Sonoma revenue by quarter$2.5BQ4 FY25$1.7BQ1 FY26$1.8BQ2 FY26$1.9BQ3 FY26$2.4BQ4 FY26$1.8BQ1 FY27$2.0BQ2 FY27
Williams Sonoma: where each dollar of revenue goesWilliams Sonoma: where each dollar of revenue goesCost of revenue48¢Gross profit52¢Operating expenses29¢Operating profit23¢Income tax6¢Net earnings17¢Operating cash flow28¢Free cash flow25¢

Revenue by segment, Q2 FY27

SegmentRevenueShareQ/QY/Y
Pottery Barn$771M39.3%+9%+6%
West Elm$496M25.3%+5%+6%
Pottery Barn Kids and Teen$297M15.2%+24%+4%
Williams Sonoma$269M13.7%-1%+8%
Other$126M6.5%+11%+17%

Where each dollar of revenue goes

LineQ2 FY27% of revenue
Revenue$2.0B100.0%
Cost of revenue$948M48.4%
Gross profit$1.0B51.6%
Operating expenses$563M28.7%
Operating profit$449M22.9%
Income tax$123M6.3%
Net earnings$338M17.3%
Operating cash flow$540M27.5%
Free cash flow$481M24.5%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q2 FY27$2.0B+7%
Q1 FY27$1.8B+4%
Q4 FY26$2.4B-4%
Q3 FY26$1.9B+5%
Q2 FY26$1.8B+3%
Q1 FY26$1.7B+4%
Q4 FY25$2.5B+8%

From Williams Sonoma's 10-Q filed Aug 28, 2026 (on EDGAR).

Questions

How does Williams Sonoma make money?

Williams Sonoma (WSM) made $2.0B of revenue in the second quarter fiscal 2027 (Q2 FY27), +7% from a year earlier. Pottery Barn brought in $771M (39%); West Elm brought in $496M (25%); Pottery Barn Kids and Teen brought in $297M (15%). Of every dollar of revenue, 52¢ was left as gross profit, 23¢ was left as operating profit, 17¢ was left as net earnings.

What is Williams Sonoma's biggest business?

Pottery Barn: $771M in the second quarter fiscal 2027, 39% of revenue, +6% from a year earlier.

What is Williams Sonoma's profit margin?

Net earnings were $338M, 17.3% of revenue, in the second quarter fiscal 2027; the operating margin was 22.9%.

Open the interactive view →

Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.