Filing Flows › Xponential Fitness (XPOF) › How it makes money
How Xponential Fitness (XPOF) makes money
Xponential Fitness (XPOF) made $62.3M of revenue in the third quarter 2026 (Q3 2026), -21% from a year earlier. Franchise revenue brought in $43.4M (70%); Franchise marketing fund revenue brought in $8.5M (14%); Other service revenue brought in $5.7M (9%). Of every dollar of revenue, 31¢ was left as operating profit, 7¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Franchise revenue | $43.4M | 69.7% | — | -16% |
| Franchise marketing fund revenue | $8.5M | 13.6% | — | -4% |
| Other service revenue | $5.7M | 9.2% | — | -2% |
| Equipment revenue | $4.3M | 6.9% | — | -42% |
| Merchandise revenue | $383K | 0.6% | — | -92% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $62.3M | 100.0% |
| Operating profit | $19.5M | 31.4% |
| Income tax | $123K | 0.2% |
| Net earnings | $4.2M | 6.8% |
| Operating cash flow | $4.6M | 7.4% |
| Free cash flow | $4.1M | 6.6% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $62.3M | -21% |
| Q2 2026 | $66.0M | -13% |
| Q1 2026 | $60.7M | -21% |
| Q4 2025 | $83.0M | -0.3% |
| Q3 2025 | $78.8M | -2% |
| Q2 2025 | $76.2M | -0.9% |
| Q1 2025 | $76.9M | -4% |
From Xponential Fitness' 8-K filed Nov 5, 2026 (on EDGAR).
Questions
How does Xponential Fitness make money?
Xponential Fitness (XPOF) made $62.3M of revenue in the third quarter 2026 (Q3 2026), -21% from a year earlier. Franchise revenue brought in $43.4M (70%); Franchise marketing fund revenue brought in $8.5M (14%); Other service revenue brought in $5.7M (9%). Of every dollar of revenue, 31¢ was left as operating profit, 7¢ was left as net earnings.
What is Xponential Fitness' biggest business?
Franchise revenue: $43.4M in the third quarter 2026, 70% of revenue, -16% from a year earlier.
What is Xponential Fitness' profit margin?
Net earnings were $4.2M, 6.8% of revenue, in the third quarter 2026; the operating margin was 31.4%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.