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American Outdoor Brands vs TruGolf Holdings: AOUT and TRUG compared
American Outdoor Brands is the larger company: $37.3M of revenue in its latest quarter (Q1 FY27) against $5.8M for TruGolf Holdings (Q2 2026). TruGolf Holdings is growing faster (+34% against +25% a year earlier). TruGolf Holdings is more profitable, with an operating margin of -3.8% against -5.7%.
Where the money goes: AOUT and TRUG
American Outdoor Brands (AOUT) · Q1 FY27
American Outdoor Brands, Q1 FY27: revenue $37.3M (+25% year over year), operating margin -5.7%, net loss $1.5M, operating cash flow $13.0M. The chart follows the revenue to costs, profit and cash.
TruGolf Holdings (TRUG) · Q2 2026
TruGolf Holdings, Q2 2026: revenue $5.8M (+34% year over year), operating margin -3.8%, net loss $448K, operating cash flow −$1.3M. The chart follows the revenue to costs, profit and cash.
| American Outdoor Brands (AOUT) | TruGolf Holdings (TRUG) | |
|---|---|---|
| Latest quarter | Q1 FY27 | Q2 2026 |
| Revenue | $37.3M | $5.8M |
| Revenue growth, Y/Y | +25% | +34% |
| Operating margin | -5.7% | -3.8% |
| Net earnings | −$1.5M | −$448K |
| Net margin | -4.1% | -7.7% |
| Operating cash flow | $13.0M | −$1.3M |
| Free cash flow | $12.9M | — |
Where the revenue comes from
American Outdoor Brands
- Outdoor Lifestyle Net Sales: $21.1M (57%)
- Shooting Sports Net Sales: $16.1M (43%)
TruGolf Holdings
- Content Software Subscriptions: $2.8M (49%)
- Golf Simulatorsm: $2.7M (47%)
- Other Revenue: $179K (3%)
- Franchise Revenue: $75K (1%)
Questions
Which is bigger, American Outdoor Brands or TruGolf Holdings?
American Outdoor Brands is the larger company: $37.3M of revenue in its latest quarter (Q1 FY27) against $5.8M for TruGolf Holdings (Q2 2026).
Is American Outdoor Brands or TruGolf Holdings growing faster?
TruGolf Holdings is growing faster (+34% against +25% a year earlier).
Which is more profitable, American Outdoor Brands or TruGolf Holdings?
TruGolf Holdings is more profitable, with an operating margin of -3.8% against -5.7%.
More: American Outdoor Brands earnings · how American Outdoor Brands makes money · TruGolf Holdings earnings · how TruGolf Holdings makes money
From the companies' latest 10-Q, 10-K or earnings release (10-Q filed Sep 3, 2026; 10-Q filed Aug 14, 2026). Fiscal quarters can end on different dates. Not investment advice.