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Harley-Davidson vs LiveWire Group: HOG and LVWR compared
Harley-Davidson is the larger company: $1.1B of revenue in its latest quarter (Q3 2026) against $7.9M for LiveWire Group (Q3 2026). LiveWire Group is growing faster (+38% against -19% a year earlier). Harley-Davidson is more profitable, with an operating margin of 3.4% against -222.7%.
Where the money goes: HOG and LVWR
Harley-Davidson (HOG) · Q3 2026
Harley-Davidson, Q3 2026: revenue $1.1B (-19% year over year), operating margin 3.4%, net earnings $42.8M, operating cash flow $336M. The chart follows the revenue to costs, profit and cash.
LiveWire Group (LVWR) · Q3 2026
LiveWire Group, Q3 2026: revenue $7.9M (+38% year over year), operating margin -222.7%, net loss $18.6M, operating cash flow −$11.9M. The chart follows the revenue to costs, profit and cash.
| Harley-Davidson (HOG) | LiveWire Group (LVWR) | |
|---|---|---|
| Latest quarter | Q3 2026 | Q3 2026 |
| Revenue | $1.1B | $7.9M |
| Revenue growth, Y/Y | -19% | +38% |
| Operating margin | 3.4% | -222.7% |
| Net earnings | $42.8M | −$18.6M |
| Net margin | 3.9% | -236.8% |
| Operating cash flow | $336M | −$11.9M |
| Free cash flow | $316M | — |
| Market value | $3.5B | — |
| Analysts’ mean target | $30.15 | — |
Where the revenue comes from
Harley-Davidson
- Non-Financial Services Entities: $964M (89%)
- Other revenues: $111M (10%)
- LiveWire: $7.9M (1%)
LiveWire Group
- STACYC: $5.2M (66%)
- Electric Motorcycles: $2.7M (34%)
Questions
Which is bigger, Harley-Davidson or LiveWire Group?
Harley-Davidson is the larger company: $1.1B of revenue in its latest quarter (Q3 2026) against $7.9M for LiveWire Group (Q3 2026).
Is Harley-Davidson or LiveWire Group growing faster?
LiveWire Group is growing faster (+38% against -19% a year earlier).
Which is more profitable, Harley-Davidson or LiveWire Group?
Harley-Davidson is more profitable, with an operating margin of 3.4% against -222.7%.
More: Harley-Davidson earnings · how Harley-Davidson makes money · LiveWire Group earnings · how LiveWire Group makes money
From the companies' latest 10-Q, 10-K or earnings release (10-Q filed Nov 4, 2026; 10-Q filed Nov 4, 2026). Fiscal quarters can end on different dates. Not investment advice.