Filing Flows › Harley-Davidson (HOG) › How it makes money
How Harley-Davidson (HOG) makes money
Harley-Davidson (HOG) made $1.1B of revenue in the third quarter 2026 (Q3 2026), -19% from a year earlier. Non-Financial Services Entities brought in $964M (89%); Other revenues brought in $111M (10%); LiveWire brought in $7.9M (1%). Of every dollar of revenue, 3¢ was left as operating profit, 4¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Non-Financial Services Entities | $964M | 89.0% | -13% | -10% |
| Other revenues | $111M | 10.2% | -5% | -58% |
| LiveWire | $7.9M | 0.7% | -14% | +41% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $1.1B | 100.0% |
| Operating profit | $37.3M | 3.4% |
| Income tax | $17.0M | 1.6% |
| Net earnings | $42.8M | 3.9% |
| Operating cash flow | $336M | 31.0% |
| Free cash flow | $316M | 29.2% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $1.1B | -19% |
| Q2 2026 | $1.2B | -6% |
| Q1 2026 | $1.2B | -12% |
| Q4 2025 | $496M | -28% |
| Q3 2025 | $1.3B | +16% |
| Q2 2025 | $1.3B | -19% |
| Q1 2025 | $1.3B | -23% |
From Harley-Davidson's 10-Q filed Nov 4, 2026 (on EDGAR).
Questions
How does Harley-Davidson make money?
Harley-Davidson (HOG) made $1.1B of revenue in the third quarter 2026 (Q3 2026), -19% from a year earlier. Non-Financial Services Entities brought in $964M (89%); Other revenues brought in $111M (10%); LiveWire brought in $7.9M (1%). Of every dollar of revenue, 3¢ was left as operating profit, 4¢ was left as net earnings.
What is Harley-Davidson's biggest business?
Non-Financial Services Entities: $964M in the third quarter 2026, 89% of revenue, -10% from a year earlier.
What is Harley-Davidson's profit margin?
Net earnings were $42.8M, 3.9% of revenue, in the third quarter 2026; the operating margin was 3.4%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.