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Services-Advertising Agencies: capital spending and supply chain

SIC 7311 · 5 companies with filed cash-flow statements

Capital spending, 12 months$426M
Operating cash flow$3.8B
Capex / cash flow11%
Capex / revenue1.4%
Top 3 share96%

Analysis

5 companies in Services-Advertising Agencies (SIC 7311) spent $426M on capital projects over their latest twelve months, 11% of the $3.8B their operations generated; the three largest spenders — OMC, CRTO, STGW — account for 96%.

Capital spending is 1.4% of the industry's $30.3B of annual revenue.

By the industry's asset mix most of it goes to software (37%); about $49.0M is imported.

The largest supplier of that spending is manufacturing structures ($51.7M).

Its largest supplying industries, by the input-output tables: other real estate ($918M), employment services ($446M), printing ($386M).

Charts

Services-Advertising Agencies: capital spending by company, latest twelve monthsServices-Advertising Agencies: capital spending by company, latest twelve monthsOMC$212MCRTO$154MSTGW$44.8MGRPN$14.3MSWAGW$642K
Filed cash-flow statements (SEC XBRL).
Services-Advertising Agencies: what the capital spending buys (US part)Services-Advertising Agencies: what the capital spending buys (US part)Structures$73.4MEquipment$71.4MSoftware$102MOther$31.0M
Capital spending × the industry’s asset mix (BEA fixed assets): grade C, an industry average applied to filed figures.
Services-Advertising Agencies: the industries that build and sell what it buysServices-Advertising Agencies: the industries that build and sell what it buysManufacturing structures$51.7MSoftware publishers$36.4MCustom computer programming servi…$32.2MComputer systems design services$28.6MOffice and commercial structures$19.2MIndustrial process variable instr…$7.3MSearch, detection, and navigation…$6.9MLight truck and utility vehicle m…$6.7MElectromedical and electrotherape…$6.1MSurgical and medical instrument m…$5.8M
BEA fixed assets: investment by asset type → supplying industry. Estimates (grade C).
Services-Advertising Agencies: its first-tier supplying industriesServices-Advertising Agencies: its first-tier supplying industriesOther real estate$918MEmployment services$446MPrinting$386MAll other miscellaneous professio…$378MSound recording industries$353MImports$323MCommercial and industrial machine…$317MIndependent artists, writers, and…$301MSpecialized design services$249MPhotographic services$242M
Purchased inputs × the industry’s input mix (BEA Use table), US part: grade C.
Services-Advertising Agencies: where the industry's cash came from (+) and went (−)Services-Advertising Agencies: where the industry's cash came from (+) and went (−)Buybacks−$3.8BOperating cash flow$3.8BOther investing (in)$1.5BNet borrowing$944MDividends−$839MPaid to partners−$461MCapital spending−$426MCash added to the balance she…−$410MOther financing (out)−$174MNet debt repaid−$115MOther investing (out)−$107MShares issued$54.2MCash drawn from the balance s…$46.4MExchange-rate gains on cash$23.1M
The companies’ cash-flow statements, latest four quarters or fiscal year: every figure filed (grade A).

Capital spending by company

CompanyCapital spendingOperating cash flowCapex / OCFPeriod
OMC Omnicom Group$212M$3.1B7%TTM to Q3 2026
CRTO Criteo S.A.$154M$286M54%TTM to Q3 2026
STGW Stagwell$44.8M$413M11%TTM to Q3 2026
GRPN Groupon$14.3M$44.3M32%TTM to Q2 2026
SWAGW Stran & Company$642K−$3.7M—TTM to Q2 2026

The interactive money flow: switch views, follow each dollar →

Evidence grades: A filed figure · B computed from filed figures · C industry average (BEA input-output and fixed-asset tables) applied to filed figures. Estimates are not the companies’ own records. Not investment advice.