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How Coupang (CPNG) makes money

Coupang (CPNG) made $10.0B of revenue in the third quarter 2026 (Q3 2026), +7% from a year earlier. Net retail sales brought in $7.6B (77%); Net other revenue brought in $2.3B (23%).

Drawing the Sankey…

Coupang revenue by segment, Q3 2026Coupang revenue by segment, Q3 2026Net retail sales$7.6BNet other revenue$2.3B
Coupang: revenue by line, Q1 2025 to Q3 2026Coupang: revenue by line, Q1 2025 to Q3 2026Net retail salesNet other revenueNet retail sales: $7.6B latest$7.6BNet other revenue: $2.3B latest$2.3BQ1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026Q3 2026
The mix barely moved between Q1 2025 and Q3 2026.
Coupang revenue by quarterCoupang revenue by quarter$7.9BQ1 2025$8.5BQ2 2025$9.3BQ3 2025$8.8BQ4 2025$8.5BQ1 2026$8.9BQ2 2026$10.0BQ3 2026
Coupang: where each dollar of revenue goesCoupang: where each dollar of revenue goesOperating cash flow2¢

Revenue by segment, Q3 2026

SegmentRevenueShareQ/QY/Y
Net retail sales$7.6B76.6%+13%+8%
Net other revenue$2.3B23.4%+11%+7%
  ↳ Third-party merchant services$2.0B20.4%+11%+7%
  ↳ Other revenue$306M3.1%+9%+4%

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$10.0B100.0%
Operating cash flow$212M2.1%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$10.0B+8%
Q2 2026$8.9B+4%
Q1 2026$8.5B+8%
Q4 2025$8.8B+11%
Q3 2025$9.3B+18%
Q2 2025$8.5B+16%
Q1 2025$7.9B+11%

From Coupang's 10-Q filed Nov 3, 2026 (on EDGAR).

Questions

How does Coupang make money?

Coupang (CPNG) made $10.0B of revenue in the third quarter 2026 (Q3 2026), +7% from a year earlier. Net retail sales brought in $7.6B (77%); Net other revenue brought in $2.3B (23%).

What is Coupang's biggest business?

Net retail sales: $7.6B in the third quarter 2026, 77% of revenue, +8% from a year earlier.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.