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Coupang (CPNG) stock forecast and fair value

Coupang (CPNG) trades at $16.42. 18 analysts' median price target is $22.50 (+37%), from $12.00 to $32.00. Across 14 valuation methods the middle fair value is $18.14 (+10%).

Price$16.42
Median target$22.50
Fair value, middle$18.14
EPS beat rate40%
Coupang fair value by method (price $16.42)Coupang fair value by method (price $16.42)low – highpoint estimateEV/Sales vs peers$20.54EV/Sales vs peers, weighted$23.06Residual income−$0.47Sum of the parts (segments × peer E…$23.71Sum of the parts, weighted (segment…$31.00Analysts' price targets$22.59Our model (Rotation forecast)$14.22Shareholder yield (dividends + buyb…$1.88Tangible book (asset value)$1.57Survival-weighted value$20.35

Fair value by method

MethodLowPointHighvs price
EV/Sales vs peers$15.70$20.54$26.17+25%
EV/Sales vs peers, weighted$16.85$23.06$30.01+40%
Residual income−$0.46−$0.47−$0.48-103%
Sum of the parts (segments × peer EV/Sales)$16.59$23.71$33.73+44%
Sum of the parts, weighted (segments × weighted peer EV/Sales)$16.97$31.00$35.00+89%
Analysts' price targets$12.00$22.59$32.00+38%
Our model (Rotation forecast)$10.30$14.22$19.64-13%
Shareholder yield (dividends + buybacks)$1.66$1.88$2.17-89%
Tangible book (asset value)$1.26$1.57$1.57-90%
Survival-weighted value$15.56$20.35$25.92+24%

Coupang's latest quarter

Coupang, Q3 2026: revenue $10.0B (+8% year over year), operating margin -4.5%, net loss $501M, operating cash flow $212M. The chart follows the revenue to costs, profit and cash.

Questions

What is the price target for CPNG stock?

The median of 18 analysts' 12-month targets is $22.50, +37% from $16.42; the range is $12.00 to $32.00. The average rating is buy.

What is Coupang's fair value?

The fair-value methods on Filing Flows (DCF, Monte Carlo, peer multiples and others) put it between −$0.47 and $31.00, with a middle value of $18.14 against a price of $16.42. Each method's assumptions are on the page.

Does Coupang usually beat earnings estimates?

It beat the consensus EPS estimate in 40% of the quarters on record.

Is CPNG stock a buy?

Filing Flows does not give advice. It shows what analysts expect, what each valuation method implies and the figures behind them, read from SEC filings, so you can judge for yourself.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.