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How Walt Disney (DIS) makes money

Walt Disney (DIS) made $25.3B of revenue in the third quarter fiscal 2026 (Q3 FY26), +7% from a year earlier. Service brought in $22.7B (90%); Content Sales brought in $1.6B (6%); Merchandise licensing brought in $974M (4%). Of every dollar of revenue, 22¢ was left as operating profit, 10¢ was left as net earnings.

Drawing the Sankey…

Walt Disney revenue by segment, Q3 FY26Walt Disney revenue by segment, Q3 FY26Service$22.7BContent Sales$1.6BMerchandise licensing$974M
Walt Disney revenue by quarterWalt Disney revenue by quarter$22.6BQ4 FY24$23.6BQ2 FY25$23.6BQ3 FY25$22.5BQ4 FY25$26.0BQ1 FY26$25.2BQ2 FY26$25.2BQ3 FY26
Walt Disney: where each dollar of revenue goesWalt Disney: where each dollar of revenue goesOperating profit22¢Income tax3¢Net earnings10¢Operating cash flow19¢Free cash flow12¢

Revenue by segment, Q3 FY26

SegmentRevenueShareQ/QY/Y
Service$22.7B89.8%+0.4%+8%
  ↳ Subscription and affiliate fees$10.3B40.6%-3%+10%
  ↳ Theme park admissions$3.3B12.9%+5%+9%
  ↳ Advertising$2.8B11.2%+1%+1%
  ↳ Resorts and vacations$2.8B10.9%+8%+17%
  ↳ Product$2.6B10.2%+4%+6%
  ↳ Other$1.0B4.1%-5%-4%
Content Sales$1.6B6.3%-7%-10%
Merchandise licensing$974M3.9%+13%+11%

Where each dollar of revenue goes

LineQ3 FY26% of revenue
Revenue$25.3B100.0%
Operating profit$5.6B22.0%
Income tax$801M3.2%
Net earnings$2.6B10.4%
Operating cash flow$4.9B19.2%
Free cash flow$3.1B12.1%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 FY26$25.2B+7%
Q2 FY26$25.2B+6%
Q1 FY26$26.0B+5%
Q4 FY25$22.5B-0.5%
Q3 FY25$23.6B+2%
Q2 FY25$23.6B+7%
Q4 FY24$22.6B+6%

From Walt Disney's 10-Q filed Aug 5, 2026 (on EDGAR).

Questions

How does Walt Disney make money?

Walt Disney (DIS) made $25.3B of revenue in the third quarter fiscal 2026 (Q3 FY26), +7% from a year earlier. Service brought in $22.7B (90%); Content Sales brought in $1.6B (6%); Merchandise licensing brought in $974M (4%). Of every dollar of revenue, 22¢ was left as operating profit, 10¢ was left as net earnings.

What is Walt Disney's biggest business?

Service: $22.7B in the third quarter fiscal 2026, 90% of revenue, +8% from a year earlier.

What is Walt Disney's profit margin?

Net earnings were $2.6B, 10.4% of revenue, in the third quarter fiscal 2026; the operating margin was 22.0%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.