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Honest Company stock timeline
A year of the price with every insider trade, planned sale, earnings report and material 8-K marked
252 sessions+100.5% to $4.67
Honest Company (HNST) stock rose 101% over the last 252 sessions, to $4.67. On the way it reported 4 quarters, its insiders filed 6 open-market trades and 10 Form 144 notices of planned sales, and the company filed 4 material 8-Ks. Each is marked on the price and listed with what the stock did next.
Each mark, and what followed
| Date | Kind | What | Next session | 5 sessions | 21 sessions |
|---|---|---|---|---|---|
| Nov 5, 2026 | Earnings | Earnings: beat the EPS estimate by 11726.1% | 0.0% (+4.5% vs SPY) | — | — |
| Oct 8, 2026 | Form 144 | Form 144: Thomas J Sternweis plans to sell $122K | +0.8% (+1.2% vs SPY) | +2.8% (+3.8% vs SPY) | −10.5% (−4.6% vs SPY) |
| Sep 14, 2026 | Form 144 | Form 144: Sternweis Thomas plans to sell $137K | +2.6% (+3.0% vs SPY) | −1.5% (−1.4% vs SPY) | −4.7% (−6.8% vs SPY) |
| Aug 25, 2026 | Form 144 | Form 144: Stephen Winchell plans to sell $269K | +5.8% (+5.5% vs SPY) | +9.6% (+9.2% vs SPY) | −0.3% (−1.1% vs SPY) |
| Aug 20, 2026 | Form 144 | Form 144: Brendan Sheehey plans to sell $47K | −1.2% (−0.4% vs SPY) | +13.1% (+13.4% vs SPY) | +6.0% (+6.7% vs SPY) |
| Aug 20, 2026 | Form 144 | Form 144: Carla Vernon plans to sell $577K | −1.2% (−0.4% vs SPY) | +13.1% (+13.4% vs SPY) | +6.0% (+6.7% vs SPY) |
| Aug 20, 2026 | Form 144 | Form 144: Dorra Ball plans to sell $33K | −1.2% (−0.4% vs SPY) | +13.1% (+13.4% vs SPY) | +6.0% (+6.7% vs SPY) |
| Aug 20, 2026 | Form 144 | Form 144: Jonathan Mayle plans to sell $30K | −1.2% (−0.4% vs SPY) | +13.1% (+13.4% vs SPY) | +6.0% (+6.7% vs SPY) |
| Aug 20, 2026 | Form 144 | Form 144: Thomas Sternweis plans to sell $31K | −1.2% (−0.4% vs SPY) | +13.1% (+13.4% vs SPY) | +6.0% (+6.7% vs SPY) |
| Aug 11, 2026 | Insider sale | Turner Andrea sold $156K | −0.4% (−0.1% vs SPY) | −10.7% (−10.6% vs SPY) | +4.0% (+5.3% vs SPY) |
| Aug 10, 2026 | Form 144 | Form 144: Andrea Turner plans to sell $351K | −4.3% (−4.3% vs SPY) | −12.0% (−12.4% vs SPY) | +5.0% (+6.0% vs SPY) |
| Aug 10, 2026 | Form 144 | Form 144: Mayle Jonathan plans to sell $412K | −4.3% (−4.3% vs SPY) | −12.0% (−12.4% vs SPY) | +5.0% (+6.0% vs SPY) |
| Aug 10, 2026 | Insider sale | Turner Andrea sold $182K | −4.3% (−4.3% vs SPY) | −12.0% (−12.4% vs SPY) | +5.0% (+6.0% vs SPY) |
| Aug 10, 2026 | Insider sale | Mayle Jonathan sold $412K | −4.3% (−4.3% vs SPY) | −12.0% (−12.4% vs SPY) | +5.0% (+6.0% vs SPY) |
| Aug 5, 2026 | Earnings | Earnings: beat the EPS estimate by 619.1% | −1.0% (−0.8% vs SPY) | +29.2% (+29.3% vs SPY) | +38.6% (+39.4% vs SPY) |
| Jun 18, 2026 | 8-K | Material definitive agreement | −8.0% (−7.7% vs SPY) | −4.6% (−2.2% vs SPY) | +3.1% (+2.9% vs SPY) |
| May 27, 2026 | 8-K | Directors and officers: departures, appointments, pay | +1.6% (+1.1% vs SPY) | −9.8% (−10.3% vs SPY) | −1.4% (+1.3% vs SPY) |
| May 22, 2026 | Insider sale | von Kunssberg Etienne sold $15K | +6.7% (+6.3% vs SPY) | +9.3% (+7.4% vs SPY) | +12.1% (+13.1% vs SPY) |
| May 6, 2026 | Earnings | Earnings: missed the EPS estimate by -5.6% | −1.8% (−3.1% vs SPY) | −2.3% (−4.3% vs SPY) | −4.8% (−9.3% vs SPY) |
| Apr 6, 2026 | 8-K | Material definitive agreement | −1.1% (−1.1% vs SPY) | +8.6% (+4.6% vs SPY) | +21.6% (+12.2% vs SPY) |
| Mar 9, 2026 | Insider sale | von Kunssberg Etienne sold $46K | −4.2% (−5.1% vs SPY) | −6.7% (−5.2% vs SPY) | −6.3% (−4.6% vs SPY) |
| Mar 3, 2026 | Insider sale | Winchell Stephen sold $209K | +7.7% (+8.6% vs SPY) | +6.6% (+7.8% vs SPY) | +11.2% (+16.3% vs SPY) |
| Feb 25, 2026 | 8-K | Directors and officers: departures, appointments, pay | +18.9% (+19.4% vs SPY) | +23.8% (+24.9% vs SPY) | +23.1% (+30.0% vs SPY) |
| Feb 25, 2026 | Earnings | Earnings: missed the EPS estimate by -68.9% | +2.2% (+1.4% vs SPY) | +22.9% (+23.9% vs SPY) | +26.0% (+30.3% vs SPY) |
Insiders’ record here
In the year on the chart, Honest Company's insiders reported 0 open-market buys ($0) and 6 sales ($1.0M). Of the 5 old enough to score, 2 were followed by the stock doing what the trade implied over the next 63 sessions (beating SPY after a buy, lagging it after a sale); the median excess return after a buy was — and after a sale +7.4%.
Across the whole universe (19,782 scored trades), insider buys beat the market 46% of the time and sales were followed by a lagging stock 61% of the time; buys of $1M or more 39%. Every pattern →
What this kind of 8-K usually did
| Item | 8-Ks | Next session, median | Up next session | 21 sessions, median | Typical size |
|---|---|---|---|---|---|
| 5.02 Directors and officers: departures, appointments, pay | 39,174 | −0.1% | 48% | +0.7% | ±1.4% |
| 1.01 Material definitive agreement | 23,525 | 0.0% | 51% | +1.0% | ±1.4% |
| 1.02 Termination of a material agreement | 2,368 | 0.0% | 51% | +1.1% | ±1.5% |
| 2.03 New debt or off-balance-sheet obligation | 13,268 | 0.0% | 50% | +1.2% | ±1.3% |
Across every company in the move-odds universe, measured from the close before the filing. Every 8-K item ranked →
Report card: every quarter against the estimate → Honest Company: every quarter → Live insider trades →
Prices are daily closes; filings and trades are as filed with the SEC (Form 4 within two business days of the trade, 8-K within four of the event). Moves after a mark are the stock's close-to-close change and the same for SPY; they describe the record, not what the next one will do. Not investment advice.