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Hershey stock timeline
A year of the price with every insider trade, planned sale, earnings report and material 8-K marked
252 sessions+9.4% to $178.08
Hershey (HSY) stock rose 9% over the last 252 sessions, to $178.08. On the way it reported 4 quarters, its insiders filed 1 open-market trade and 4 Form 144 notices of planned sales, and the company filed 4 material 8-Ks. Each is marked on the price and listed with what the stock did next.
Each mark, and what followed
| Date | Kind | What | Next session | 5 sessions | 21 sessions |
|---|---|---|---|---|---|
| Oct 29, 2026 | Earnings | Earnings: beat the EPS estimate by 25.1% | −2.1% (−1.8% vs SPY) | +6.4% (+7.1% vs SPY) | — |
| Sep 16, 2026 | Form 144 | Form 144: Milton Hershey School Trust plans to sell $125M | +0.2% (+0.7% vs SPY) | −1.2% (−3.5% vs SPY) | −3.7% (−5.6% vs SPY) |
| Sep 2, 2026 | 8-K | Directors and officers: departures, appointments, pay | −1.3% (−2.4% vs SPY) | −1.8% (−0.8% vs SPY) | −10.2% (−11.1% vs SPY) |
| Aug 6, 2026 | Form 144 | Form 144: Jennifer McCalman plans to sell $128K | +1.9% (+2.1% vs SPY) | +2.6% (+2.2% vs SPY) | −1.8% (−2.2% vs SPY) |
| Aug 5, 2026 | Form 144 | Form 144: Steven E Voskuil plans to sell $171K | +0.3% (+0.5% vs SPY) | +1.6% (+1.7% vs SPY) | −0.1% (+0.7% vs SPY) |
| Jul 30, 2026 | Earnings | Earnings: beat the EPS estimate by 33.1% | −3.7% (−5.4% vs SPY) | −2.4% (−7.8% vs SPY) | −0.6% (−6.2% vs SPY) |
| Jul 20, 2026 | Form 144 | Form 144: Steven E Voskuil plans to sell $255K | +0.2% (+0.3% vs SPY) | +1.7% (+2.3% vs SPY) | +6.3% (+2.4% vs SPY) |
| Jul 2, 2026 | Insider sale | Robbin-Coker Cordel sold $22K | +1.9% (+2.0% vs SPY) | −4.0% (−4.8% vs SPY) | −2.1% (−2.2% vs SPY) |
| Jun 9, 2026 | 8-K | Directors and officers: departures, appointments, pay | +0.4% (+2.0% vs SPY) | +3.7% (+1.9% vs SPY) | −1.2% (−3.9% vs SPY) |
| May 28, 2026 | 8-K | Directors and officers: departures, appointments, pay | −1.5% (−1.8% vs SPY) | −7.5% (−7.9% vs SPY) | −8.1% (−6.6% vs SPY) |
| Apr 30, 2026 | Earnings | Earnings: beat the EPS estimate by 14.9% | −1.8% (−2.8% vs SPY) | −1.5% (−4.5% vs SPY) | +3.3% (−2.8% vs SPY) |
| Apr 14, 2026 | 8-K | Directors and officers: departures, appointments, pay | −3.0% (−3.8% vs SPY) | −4.6% (−6.0% vs SPY) | −1.0% (−7.7% vs SPY) |
| Feb 5, 2026 | Earnings | Earnings: beat the EPS estimate by 21.8% | +8.7% (+9.9% vs SPY) | +11.5% (+10.6% vs SPY) | +9.6% (+11.6% vs SPY) |
Insiders’ record here
In the year on the chart, Hershey's insiders reported 0 open-market buys ($0) and 1 sale ($22K). Of the 1 old enough to score, 1 were followed by the stock doing what the trade implied over the next 63 sessions (beating SPY after a buy, lagging it after a sale); the median excess return after a buy was — and after a sale −15.1%.
Across the whole universe (19,782 scored trades), insider buys beat the market 46% of the time and sales were followed by a lagging stock 61% of the time; buys of $1M or more 39%. Every pattern →
What this kind of 8-K usually did
| Item | 8-Ks | Next session, median | Up next session | 21 sessions, median | Typical size |
|---|---|---|---|---|---|
| 5.02 Directors and officers: departures, appointments, pay | 39,174 | −0.1% | 48% | +0.7% | ±1.4% |
Across every company in the move-odds universe, measured from the close before the filing. Every 8-K item ranked →
Report card: every quarter against the estimate → Hershey: every quarter → Live insider trades →
Prices are daily closes; filings and trades are as filed with the SEC (Form 4 within two business days of the trade, 8-K within four of the event). Moves after a mark are the stock's close-to-close change and the same for SPY; they describe the record, not what the next one will do. Not investment advice.