Filing Flows › Companies › MediaAlpha › Timeline
MediaAlpha stock timeline
A year of the price with every insider trade, planned sale, earnings report and material 8-K marked
252 sessions+11.7% to $14.20
MediaAlpha (MAX) stock rose 12% over the last 252 sessions, to $14.20. On the way it reported 4 quarters, its insiders filed 8 open-market trades and 18 Form 144 notices of planned sales, and the company filed 8 material 8-Ks. Each is marked on the price and listed with what the stock did next.
Each mark, and what followed
| Date | Kind | What | Next session | 5 sessions | 21 sessions |
|---|---|---|---|---|---|
| Nov 4, 2026 | Form 144 | Form 144: WM Hinson (Bermuda) Ltd. plans to sell $83.3M | −0.7% (−2.3% vs SPY) | — | — |
| Nov 4, 2026 | Insider sale | White Mountains Insurance Group Ltd sold $76.5M | −0.7% (−2.3% vs SPY) | — | — |
| Nov 2, 2026 | Form 144 | Form 144: Eugene Nonko plans to sell $9.3M | +0.2% (+0.7% vs SPY) | −3.8% (−1.1% vs SPY) | — |
| Nov 2, 2026 | Form 144 | Form 144: Steven Yi plans to sell $5.9M | +0.2% (+0.7% vs SPY) | −3.8% (−1.1% vs SPY) | — |
| Nov 2, 2026 | Insider sale | Yeh Kuanling Amy sold $373K | +0.2% (+0.7% vs SPY) | −3.8% (−1.1% vs SPY) | — |
| Oct 30, 2026 | Form 144 | Form 144: Kuanling Amy Yeh plans to sell $724K | +4.3% (+6.1% vs SPY) | +2.2% (+7.1% vs SPY) | — |
| Oct 30, 2026 | Form 144 | Form 144: Patrick Ryan Thompson plans to sell $4.1M | +4.3% (+6.1% vs SPY) | +2.2% (+7.1% vs SPY) | — |
| Oct 30, 2026 | Insider sale | Yeh Kuanling Amy sold $362K | +4.3% (+6.1% vs SPY) | +2.2% (+7.1% vs SPY) | — |
| Oct 28, 2026 | Earnings | Earnings: beat the EPS estimate by 2.9% | −0.4% (−0.8% vs SPY) | +25.2% (+27.2% vs SPY) | — |
| Oct 26, 2026 | Form 144 | Form 144: Eugene Nonko plans to sell $371K | −0.2% (−0.9% vs SPY) | +21.5% (+22.0% vs SPY) | — |
| Oct 19, 2026 | Form 144 | Form 144: Eugene Nonko plans to sell $315K | −1.8% (−2.2% vs SPY) | +3.4% (+3.8% vs SPY) | — |
| Oct 19, 2026 | Form 144 | Form 144: Keith Cramer plans to sell $410K | −1.8% (−2.2% vs SPY) | +3.4% (+3.8% vs SPY) | — |
| Oct 16, 2026 | Form 144 | Form 144: Kuanling Amy Yeh plans to sell $177K | −1.6% (−0.4% vs SPY) | +6.1% (+7.1% vs SPY) | — |
| Oct 12, 2026 | Form 144 | Form 144: Eugene Nonko plans to sell $235K | −0.3% (−0.2% vs SPY) | +13.1% (+15.1% vs SPY) | — |
| Oct 8, 2026 | Form 144 | Form 144: Steven Yi plans to sell $482K | +9.9% (+10.3% vs SPY) | +9.6% (+10.5% vs SPY) | +40.1% (+46.0% vs SPY) |
| Sep 15, 2026 | Form 144 | Form 144: Keith Cramer plans to sell $149K | −1.3% (−0.8% vs SPY) | −7.2% (−9.1% vs SPY) | −10.2% (−12.7% vs SPY) |
| Sep 9, 2026 | 8-K | Material definitive agreement | −1.6% (−1.2% vs SPY) | −2.8% (−1.6% vs SPY) | −19.6% (−21.4% vs SPY) |
| Sep 3, 2026 | 8-K | Directors and officers: departures, appointments, pay | −2.5% (−3.6% vs SPY) | −6.5% (−5.6% vs SPY) | −26.4% (−27.3% vs SPY) |
| Jul 29, 2026 | Earnings | Earnings: missed the EPS estimate by -6.9% | +0.1% (+1.6% vs SPY) | −10.8% (−14.8% vs SPY) | −8.5% (−11.8% vs SPY) |
| Jul 16, 2026 | Form 144 | Form 144: Kuanling Amy Yeh plans to sell $406K | −0.8% (−0.2% vs SPY) | −6.3% (−5.4% vs SPY) | −6.7% (−9.7% vs SPY) |
| Jul 6, 2026 | Form 144 | Form 144: Eugene Nonko plans to sell $11.5M | +4.2% (+3.3% vs SPY) | −0.5% (−1.8% vs SPY) | −5.2% (−6.9% vs SPY) |
| Jul 6, 2026 | Form 144 | Form 144: Steven Yi plans to sell $11.4M | +4.2% (+3.3% vs SPY) | −0.5% (−1.8% vs SPY) | −5.2% (−6.9% vs SPY) |
| Jul 1, 2026 | Form 144 | Form 144: Steven Yi plans to sell $1.2M | +1.8% (+1.9% vs SPY) | +7.5% (+7.7% vs SPY) | +7.4% (+8.1% vs SPY) |
| Jun 29, 2026 | 8-K | Material definitive agreement | +1.4% (+0.7% vs SPY) | +9.8% (+8.9% vs SPY) | +10.8% (+12.3% vs SPY) |
| Jun 29, 2026 | Form 144 | Form 144: Eugene Nonko plans to sell $410K | +4.2% (+2.6% vs SPY) | +16.4% (+13.4% vs SPY) | +14.9% (+13.3% vs SPY) |
| Jun 22, 2026 | Form 144 | Form 144: Eugene Nonko plans to sell $235K | +0.5% (+0.8% vs SPY) | +15.9% (+18.4% vs SPY) | +33.7% (+33.5% vs SPY) |
| May 18, 2026 | 8-K | Directors and officers: departures, appointments, pay | −0.6% (+0.1% vs SPY) | +3.8% (+2.2% vs SPY) | +18.9% (+18.6% vs SPY) |
| Apr 29, 2026 | Earnings | Earnings: missed the EPS estimate by -11.5% | −0.1% (−0.1% vs SPY) | −5.8% (−7.4% vs SPY) | −11.9% (−17.7% vs SPY) |
| Mar 30, 2026 | 8-K | Material definitive agreement | −1.5% (−4.4% vs SPY) | +1.2% (−3.1% vs SPY) | +5.8% (−6.1% vs SPY) |
| Mar 19, 2026 | 8-K | Directors and officers: departures, appointments, pay | −1.0% (+0.4% vs SPY) | −1.0% (+0.9% vs SPY) | +4.1% (−3.4% vs SPY) |
| Mar 17, 2026 | Insider sale | Yi Steven sold $52K | +0.2% (−0.1% vs SPY) | +0.2% (+2.0% vs SPY) | +0.5% (−4.3% vs SPY) |
| Mar 17, 2026 | Insider sale | Nonko Eugene sold $23K | +0.2% (−0.1% vs SPY) | +0.2% (+2.0% vs SPY) | +0.5% (−4.3% vs SPY) |
| Mar 16, 2026 | Insider sale | Yi Steven sold $40K | −2.8% (−3.8% vs SPY) | −3.4% (−1.6% vs SPY) | −5.2% (−10.2% vs SPY) |
| Mar 16, 2026 | Insider sale | Nonko Eugene sold $29K | −2.8% (−3.8% vs SPY) | −3.4% (−1.6% vs SPY) | −5.2% (−10.2% vs SPY) |
| Mar 16, 2026 | Insider sale | Cramer Keith sold $99K | −2.8% (−3.8% vs SPY) | −3.4% (−1.6% vs SPY) | −5.2% (−10.2% vs SPY) |
| Feb 23, 2026 | Earnings | Earnings: beat the EPS estimate by 475.6% | −0.9% (+0.1% vs SPY) | +23.7% (+24.2% vs SPY) | +21.0% (+25.8% vs SPY) |
| Dec 5, 2025 | 8-K | Directors and officers: departures, appointments, pay | +1.7% (+2.0% vs SPY) | −0.5% (0.0% vs SPY) | −11.9% (−12.7% vs SPY) |
| Nov 13, 2025 | 8-K | Directors and officers: departures, appointments, pay | −2.8% (−2.8% vs SPY) | −10.1% (−7.2% vs SPY) | 0.0% (−1.3% vs SPY) |
Insiders’ record here
In the year on the chart, MediaAlpha's insiders reported 0 open-market buys ($0) and 8 sales ($77.4M). Of the 5 old enough to score, 5 were followed by the stock doing what the trade implied over the next 63 sessions (beating SPY after a buy, lagging it after a sale); the median excess return after a buy was — and after a sale −10.9%.
Across the whole universe (19,782 scored trades), insider buys beat the market 46% of the time and sales were followed by a lagging stock 61% of the time; buys of $1M or more 39%. Every pattern →
What this kind of 8-K usually did
| Item | 8-Ks | Next session, median | Up next session | 21 sessions, median | Typical size |
|---|---|---|---|---|---|
| 5.02 Directors and officers: departures, appointments, pay | 39,174 | −0.1% | 48% | +0.7% | ±1.4% |
| 1.01 Material definitive agreement | 23,525 | 0.0% | 51% | +1.0% | ±1.4% |
Across every company in the move-odds universe, measured from the close before the filing. Every 8-K item ranked →
Report card: every quarter against the estimate → MediaAlpha: every quarter → Live insider trades →
Prices are daily closes; filings and trades are as filed with the SEC (Form 4 within two business days of the trade, 8-K within four of the event). Moves after a mark are the stock's close-to-close change and the same for SPY; they describe the record, not what the next one will do. Not investment advice.