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How Roku (ROKU) makes money
Roku (ROKU) made $1.5B of revenue in the third quarter 2026 (Q3 2026), +24% from a year earlier. Platform brought in $1.3B (87%); Devices brought in $194M (13%). Of every dollar of revenue, 43¢ was left as gross profit, 11¢ was left as operating profit, 12¢ was left as net earnings.
Drawing the Sankey…
Revenue by segment, Q3 2026
| Segment | Revenue | Share | Q/Q | Y/Y |
|---|---|---|---|---|
| Platform | $1.3B | 87.1% | +7% | +23% |
| ↳ Advertising | $727M | 48.4% | +8% | +23% |
| ↳ Subscriptions | $581M | 38.7% | +6% | +23% |
| Devices | $194M | 12.9% | +45% | +33% |
Where each dollar of revenue goes
| Line | Q3 2026 | % of revenue |
|---|---|---|
| Revenue | $1.5B | 100.0% |
| Cost of revenue | $853M | 56.8% |
| Gross profit | $649M | 43.2% |
| Operating expenses | $484M | 32.3% |
| Operating profit | $164M | 10.9% |
| Income tax | $4.0M | 0.3% |
| Net earnings | $183M | 12.2% |
| Operating cash flow | $219M | 14.6% |
| Free cash flow | $218M | 14.5% |
Revenue, quarter by quarter
| Quarter | Revenue | Y/Y |
|---|---|---|
| Q3 2026 | $1.5B | +24% |
| Q2 2026 | $1.4B | +22% |
| Q1 2026 | $1.2B | +22% |
| Q4 2025 | $1.4B | +16% |
| Q3 2025 | $1.2B | +14% |
| Q2 2025 | $1.1B | +15% |
| Q1 2025 | $1.0B | +16% |
From Roku's 10-Q filed Nov 2, 2026 (on EDGAR).
Questions
How does Roku make money?
Roku (ROKU) made $1.5B of revenue in the third quarter 2026 (Q3 2026), +24% from a year earlier. Platform brought in $1.3B (87%); Devices brought in $194M (13%). Of every dollar of revenue, 43¢ was left as gross profit, 11¢ was left as operating profit, 12¢ was left as net earnings.
What is Roku's biggest business?
Platform: $1.3B in the third quarter 2026, 87% of revenue, +23% from a year earlier.
What is Roku's profit margin?
Net earnings were $183M, 12.2% of revenue, in the third quarter 2026; the operating margin was 10.9%.
Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.