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How Rush Enterprises (RUSHA) makes money

Rush Enterprises (RUSHA) made $2.1B of revenue in the third quarter 2026 (Q3 2026), +12% from a year earlier. Of every dollar of revenue, 18¢ was left as gross profit, 5¢ was left as operating profit, 4¢ was left as net earnings.

Drawing the Sankey…

Rush Enterprises: revenue by line, Q1 2025 to Q2 2026Rush Enterprises: revenue by line, Q1 2025 to Q2 2026Commercial VehicleParts and ServiceCommercial Vehicle Sa…Other revenuesFinance and InsuranceFinancial ServiceInsuranceProduct and Service, …Commercial Vehicle: $0 latestParts and Service: $646M latest$646MCommercial Vehicle Sales Revenue: $1.2B latest$1.2BOther revenues: $88.5M latestFinance and Insurance: $6.4M latestFinancial Service: $2.8M latestInsurance: $3.6M latestProduct and Service, Other: $0 latestQ1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026
The mix barely moved between Q1 2025 and Q2 2026.
Rush Enterprises revenue by quarterRush Enterprises revenue by quarter$1.9BQ1 2025$1.9BQ2 2025$1.9BQ3 2025$1.8BQ4 2025$1.7BQ1 2026$1.9BQ2 2026$2.1BQ3 2026
Rush Enterprises: where each dollar of revenue goesRush Enterprises: where each dollar of revenue goesCost of revenue82¢Gross profit18¢Operating expenses13¢Operating profit5¢Income tax1¢Net earnings4¢Operating cash flow3¢

Where each dollar of revenue goes

LineQ3 2026% of revenue
Revenue$2.1B100.0%
Cost of revenue$1.7B81.7%
Gross profit$387M18.3%
Operating expenses$279M13.2%
Operating profit$108M5.1%
Income tax$23.5M1.1%
Net earnings$78.9M3.7%
Operating cash flow$63.9M3.0%

Revenue, quarter by quarter

QuarterRevenueY/Y
Q3 2026$2.1B+12%
Q2 2026$1.9B-2%
Q1 2026$1.7B-9%
Q4 2025$1.8B-12%
Q3 2025$1.9B-0.8%
Q2 2025$1.9B-5%
Q1 2025$1.9B-1%

From Rush Enterprises' 10-Q filed Nov 6, 2026 (on EDGAR).

Questions

How does Rush Enterprises make money?

Rush Enterprises (RUSHA) made $2.1B of revenue in the third quarter 2026 (Q3 2026), +12% from a year earlier. Of every dollar of revenue, 18¢ was left as gross profit, 5¢ was left as operating profit, 4¢ was left as net earnings.

What is Rush Enterprises' profit margin?

Net earnings were $78.9M, 3.7% of revenue, in the third quarter 2026; the operating margin was 5.1%.

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Updated Nov 8, 2026. Read automatically from SEC filings and public data; errors are possible. Not investment advice.