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Purple Innovation vs Hooker Furnishings: PRPL and HOFT compared
Purple Innovation is the larger company: $96.5M of revenue in its latest quarter (Q3 2026) against $63.2M for Hooker Furnishings (Q2 FY27). Hooker Furnishings is growing faster (-9% against -19% a year earlier). Hooker Furnishings is more profitable, with an operating margin of 2.0% against -10.1%.
Where the money goes: PRPL and HOFT
Purple Innovation (PRPL) · Q3 2026
Purple Innovation, Q3 2026: revenue $96.5M (-19% year over year), operating margin -10.1%, net loss $1.4M, operating cash flow $7.0M. The chart follows the revenue to costs, profit and cash.
Hooker Furnishings (HOFT) · Q2 FY27
Hooker Furnishings, Q2 FY27: revenue $63.2M (-9% year over year), operating margin 2.0%, net earnings $1.6M. The chart follows the revenue to costs, profit and cash.
| Purple Innovation (PRPL) | Hooker Furnishings (HOFT) | |
|---|---|---|
| Latest quarter | Q3 2026 | Q2 FY27 |
| Revenue | $96.5M | $63.2M |
| Revenue growth, Y/Y | -19% | -9% |
| Gross margin | — | 31.8% |
| Operating margin | -10.1% | 2.0% |
| Net earnings | −$1.4M | $1.6M |
| Net margin | -1.5% | 2.6% |
| Operating cash flow | $7.0M | — |
| Free cash flow | $5.3M | — |
Where the revenue comes from
Hooker Furnishings
- Upholstery: $32.7M (52%)
- Casegoods: $30.5M (48%)
Questions
Which is bigger, Purple Innovation or Hooker Furnishings?
Purple Innovation is the larger company: $96.5M of revenue in its latest quarter (Q3 2026) against $63.2M for Hooker Furnishings (Q2 FY27).
Is Purple Innovation or Hooker Furnishings growing faster?
Hooker Furnishings is growing faster (-9% against -19% a year earlier).
Which is more profitable, Purple Innovation or Hooker Furnishings?
Hooker Furnishings is more profitable, with an operating margin of 2.0% against -10.1%.
More: Purple Innovation earnings · how Purple Innovation makes money · Hooker Furnishings earnings · how Hooker Furnishings makes money
From the companies' latest 10-Q, 10-K or earnings release (10-Q filed Nov 4, 2026; 10-Q filed Sep 11, 2026). Fiscal quarters can end on different dates. Not investment advice.