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Purple Innovation vs Luvu Brands: PRPL and LUVU compared
Purple Innovation is the larger company: $96.5M of revenue in its latest quarter (Q3 2026) against $8.1M for Luvu Brands (Q4 FY26). Luvu Brands is growing faster (+14% against -19% a year earlier). Luvu Brands is more profitable, with an operating margin of 5.9% against -10.1%.
Where the money goes: PRPL and LUVU
Purple Innovation (PRPL) · Q3 2026
Purple Innovation, Q3 2026: revenue $96.5M (-19% year over year), operating margin -10.1%, net loss $1.4M, operating cash flow $7.0M. The chart follows the revenue to costs, profit and cash.
Luvu Brands (LUVU) · Q4 FY26
Luvu Brands, Q4 FY26: revenue $8.1M (+14% year over year), operating margin 5.9%, net earnings $478K, operating cash flow $83K. The chart follows the revenue to costs, profit and cash.
| Purple Innovation (PRPL) | Luvu Brands (LUVU) | |
|---|---|---|
| Latest quarter | Q3 2026 | Q4 FY26 |
| Revenue | $96.5M | $8.1M |
| Revenue growth, Y/Y | -19% | +14% |
| Gross margin | — | 41.1% |
| Operating margin | -10.1% | 5.9% |
| Net earnings | −$1.4M | $478K |
| Net margin | -1.5% | 5.9% |
| Operating cash flow | $7.0M | $83K |
| Free cash flow | $5.3M | — |
Where the revenue comes from
Luvu Brands
- Wholesale: $6.4M (79%)
- Direct to Consumer: $1.7M (21%)
Questions
Which is bigger, Purple Innovation or Luvu Brands?
Purple Innovation is the larger company: $96.5M of revenue in its latest quarter (Q3 2026) against $8.1M for Luvu Brands (Q4 FY26).
Is Purple Innovation or Luvu Brands growing faster?
Luvu Brands is growing faster (+14% against -19% a year earlier).
Which is more profitable, Purple Innovation or Luvu Brands?
Luvu Brands is more profitable, with an operating margin of 5.9% against -10.1%.
More: Purple Innovation earnings · how Purple Innovation makes money · Luvu Brands earnings · how Luvu Brands makes money
From the companies' latest 10-Q, 10-K or earnings release (10-Q filed Nov 4, 2026; 10-K filed Sep 29, 2026). Fiscal quarters can end on different dates. Not investment advice.