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Reformation vs J.Jill: REF and JILL compared
Reformation is the larger company: $174M of revenue in its latest quarter (Q3 2026) against $155M for J.Jill (Q2 FY27). Reformation is growing faster (+19% against +0.5% a year earlier). J.Jill is more profitable, with an operating margin of 15.7% against 4.3%.
Where the money goes: REF and JILL
Reformation (REF) · Q3 2026
Reformation, Q3 2026: revenue $174M (+19% year over year), operating margin 4.3%, net loss $1.1M, operating cash flow $44.7M. The chart follows the revenue to costs, profit and cash.
J.Jill (JILL) · Q2 FY27
J.Jill, Q2 FY27: revenue $155M (+0.5% year over year), operating margin 15.7%, net earnings $16.8M, operating cash flow $46.3M. The chart follows the revenue to costs, profit and cash.
| Reformation (REF) | J.Jill (JILL) | |
|---|---|---|
| Latest quarter | Q3 2026 | Q2 FY27 |
| Revenue | $174M | $155M |
| Revenue growth, Y/Y | +19% | +0.5% |
| Gross margin | — | 76.8% |
| Operating margin | 4.3% | 15.7% |
| Net earnings | −$1.1M | $16.8M |
| Net margin | -0.7% | 10.8% |
| Operating cash flow | $44.7M | $46.3M |
| Free cash flow | $38.0M | $44.0M |
Questions
Which is bigger, Reformation or J.Jill?
Reformation is the larger company: $174M of revenue in its latest quarter (Q3 2026) against $155M for J.Jill (Q2 FY27).
Is Reformation or J.Jill growing faster?
Reformation is growing faster (+19% against +0.5% a year earlier).
Which is more profitable, Reformation or J.Jill?
J.Jill is more profitable, with an operating margin of 15.7% against 4.3%.
More: Reformation earnings · how Reformation makes money · J.Jill earnings · how J.Jill makes money
From the companies' latest 10-Q, 10-K or earnings release (10-Q filed Nov 6, 2026; 10-Q filed Sep 9, 2026). Fiscal quarters can end on different dates. Not investment advice.