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Sunbelt Rentals Holdings vs Upbound Group: SUNB and UPBD compared
Sunbelt Rentals Holdings is the larger company: $3.1B of revenue in its latest quarter (Q1 FY27) against $1.1B for Upbound Group (Q3 2026). Sunbelt Rentals Holdings is growing faster (+11% against -2% a year earlier). Sunbelt Rentals Holdings is more profitable, with an operating margin of 22.2% against 6.2%.
Where the money goes: SUNB and UPBD
Sunbelt Rentals Holdings (SUNB) · Q1 FY27
Sunbelt Rentals Holdings, Q1 FY27: revenue $3.1B (+11% year over year), operating margin 22.2%, net earnings $438M, operating cash flow $840M. The chart follows the revenue to costs, profit and cash.
Upbound Group (UPBD) · Q3 2026
Upbound Group, Q3 2026: revenue $1.1B (-2% year over year), operating margin 6.2%, net earnings $34.3M, operating cash flow $163M. The chart follows the revenue to costs, profit and cash.
| Sunbelt Rentals Holdings (SUNB) | Upbound Group (UPBD) | |
|---|---|---|
| Latest quarter | Q1 FY27 | Q3 2026 |
| Revenue | $3.1B | $1.1B |
| Revenue growth, Y/Y | +11% | -2% |
| Gross margin | 40.1% | 50.6% |
| Operating margin | 22.2% | 6.2% |
| Net earnings | $438M | $34.3M |
| Net margin | 14.1% | 3.0% |
| Operating cash flow | $840M | $163M |
| Free cash flow | $70.0M | $147M |
| Market value | $32.2B | $1.4B |
| P/E | 24.3× | 12.7× |
| Analysts’ mean target | $88.97 | $27.33 |
Where the revenue comes from
Sunbelt Rentals Holdings
- Equipment rentals: $2.9B (94%)
- Sales of new equipment, merchandise and consumables: $103M (3%)
- Sales of rental equipment: $85.0M (3%)
Upbound Group
- Acima: $585M (51%)
- Rent A Center: $459M (40%)
- Brigit: $78.8M (7%)
- Mexico: $23.6M (2%)
Questions
Which is bigger, Sunbelt Rentals Holdings or Upbound Group?
Sunbelt Rentals Holdings is the larger company: $3.1B of revenue in its latest quarter (Q1 FY27) against $1.1B for Upbound Group (Q3 2026).
Is Sunbelt Rentals Holdings or Upbound Group growing faster?
Sunbelt Rentals Holdings is growing faster (+11% against -2% a year earlier).
Which is more profitable, Sunbelt Rentals Holdings or Upbound Group?
Sunbelt Rentals Holdings is more profitable, with an operating margin of 22.2% against 6.2%.
More: Sunbelt Rentals Holdings earnings · how Sunbelt Rentals Holdings makes money · Upbound Group earnings · how Upbound Group makes money
From the companies' latest 10-Q, 10-K or earnings release (10-Q filed Sep 9, 2026; 10-Q filed Oct 30, 2026). Fiscal quarters can end on different dates. Not investment advice.