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Whirlpool vs Traeger: WHR and COOK compared
Whirlpool is the larger company: $3.7B of revenue in its latest quarter (Q3 2026) against $74.7M for Traeger (Q3 2026). Whirlpool is growing faster (-9% against -40% a year earlier). Whirlpool is more profitable, with an operating margin of 0.1% against -26.5%.
Where the money goes: WHR and COOK
Whirlpool (WHR) · Q3 2026
Whirlpool, Q3 2026: revenue $3.7B (-9% year over year), operating margin 0.1%, net loss $238M, operating cash flow $121M. The chart follows the revenue to costs, profit and cash.
Traeger (COOK) · Q3 2026
Traeger, Q3 2026: revenue $74.7M (-40% year over year), operating margin -26.5%, net loss $28.5M, operating cash flow $9.8M. The chart follows the revenue to costs, profit and cash.
| Whirlpool (WHR) | Traeger (COOK) | |
|---|---|---|
| Latest quarter | Q3 2026 | Q3 2026 |
| Revenue | $3.7B | $74.7M |
| Revenue growth, Y/Y | -9% | -40% |
| Operating margin | 0.1% | -26.5% |
| Net earnings | −$238M | −$28.5M |
| Net margin | -6.5% | -38.2% |
| Operating cash flow | $121M | $9.8M |
| Free cash flow | $28.0M | $8.4M |
| Market value | $2.1B | — |
| Analysts’ mean target | $36.73 | — |
Where the revenue comes from
Whirlpool
- Total major product category net sales: $3.4B (91%)
- Other: $195M (5%)
- Spare parts and warranties: $131M (4%)
Traeger
- Grills: $39.7M (53%)
- Consumables: $19.4M (26%)
- Accessories: $15.5M (21%)
Questions
Which is bigger, Whirlpool or Traeger?
Whirlpool is the larger company: $3.7B of revenue in its latest quarter (Q3 2026) against $74.7M for Traeger (Q3 2026).
Is Whirlpool or Traeger growing faster?
Whirlpool is growing faster (-9% against -40% a year earlier).
Which is more profitable, Whirlpool or Traeger?
Whirlpool is more profitable, with an operating margin of 0.1% against -26.5%.
More: Whirlpool earnings · how Whirlpool makes money · Traeger earnings · how Traeger makes money
From the companies' latest 10-Q, 10-K or earnings release (10-Q filed Oct 27, 2026; 10-Q filed Nov 5, 2026). Fiscal quarters can end on different dates. Not investment advice.