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Coupang vs Wayfair: CPNG and W compared
Coupang is the larger company: $10.0B of revenue in its latest quarter (Q3 2026) against $3.4B for Wayfair (Q3 2026). Wayfair is growing faster (+10% against +8% a year earlier). Wayfair is more profitable, with an operating margin of 3.1% against -4.5%.
Where the money goes: CPNG and W
Coupang (CPNG) · Q3 2026
Coupang, Q3 2026: revenue $10.0B (+8% year over year), operating margin -4.5%, net loss $501M, operating cash flow $212M. The chart follows the revenue to costs, profit and cash.
Wayfair (W) · Q3 2026
Wayfair, Q3 2026: revenue $3.4B (+10% year over year), operating margin 3.1%, net earnings $62.0M, operating cash flow $198M. The chart follows the revenue to costs, profit and cash.
| Coupang (CPNG) | Wayfair (W) | |
|---|---|---|
| Latest quarter | Q3 2026 | Q3 2026 |
| Revenue | $10.0B | $3.4B |
| Revenue growth, Y/Y | +8% | +10% |
| Gross margin | — | 29.6% |
| Operating margin | -4.5% | 3.1% |
| Net earnings | −$501M | $62.0M |
| Net margin | -5.0% | 1.8% |
| Operating cash flow | $212M | $198M |
| Free cash flow | — | $136M |
| Market value | $29.5B | $15.6B |
| Analysts’ mean target | $22.59 | $132.66 |
Where the revenue comes from
Coupang
- Net retail sales: $7.6B (77%)
- Net other revenue: $2.3B (23%)
Wayfair
- U.S.: $3.0B (89%)
- International: $380M (11%)
Questions
Which is bigger, Coupang or Wayfair?
Coupang is the larger company: $10.0B of revenue in its latest quarter (Q3 2026) against $3.4B for Wayfair (Q3 2026).
Is Coupang or Wayfair growing faster?
Wayfair is growing faster (+10% against +8% a year earlier).
Which is more profitable, Coupang or Wayfair?
Wayfair is more profitable, with an operating margin of 3.1% against -4.5%.
More: Coupang earnings · how Coupang makes money · Wayfair earnings · how Wayfair makes money
From the companies' latest 10-Q, 10-K or earnings release (10-Q filed Nov 3, 2026; 10-Q filed Nov 4, 2026). Fiscal quarters can end on different dates. Not investment advice.